Adobe Inc. (ADBE)

Adobe's stock (ADBE) has experienced a notable decline over the past year. As of October 3, 2025, the share price was $346.74, a significant drop from $507.22 on October 4, 2024, representing a decline of 31.64%. In September 2025, Adobe reported strong fiscal third-quarter results, but its outlook for the fiscal fourth quarter was less optimistic, leading to a stock plummet. Analysts have adjusted price targets, with some decreasing them and others increasing them.

Adobe's shift to a subscription-based model aimed to create a more predictable revenue stream. While the subscription model generally smooths out drastic seasonal fluctuations, Adobe's fiscal fourth quarter often experiences increased customer activity. Adobe also publishes "Spring/Summer Trends Guides" for Creative Cloud, indicating a seasonal focus in their marketing and content creation efforts. The company's consistent year-over-year growth indicates a generally stable and growing demand rather than pronounced seasonality in core product subscriptions.

Adobe's business is segmented into Digital Media, Digital Experience, and Publishing. The Digital Media segment includes Creative Cloud applications like Photoshop, Illustrator, and Premiere Pro, as well as Document Cloud services. The Digital Experience segment offers solutions for analytics, social marketing, and campaign management. Adobe has expanded into generative AI with products like Firefly and Acrobat AI Assistant. The Publishing segment includes legacy products and services for eLearning, technical document publishing, and web application development.

Adobe maintains a significant global presence with headquarters in San Jose, California, and major office locations across North America, Europe, and Asia. The company operates and reports its revenue across three primary regions: the Americas; Europe, Middle East and Africa (EMEA); and Asia-Pacific (APAC).

Adobe has consistently maintained a strong brand reputation, being named #17 on Interbrand's Best Global Brands of 2024. However, in June 2024, Adobe faced backlash due to updates to its Terms of Service and a lawsuit from the FTC concerning the company's use of dark patterns.

Adobe Inc. is predominantly owned by institutional shareholders, who hold approximately 82.72% of the stock. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and State Street Corp. Insiders hold about 0.78% of the shares, while retail investors account for approximately 16.50% of the ownership.