Affirm Holdings, Inc. Class A (AFRM)

Affirm's stock (AFRM) experienced fluctuations in the past six months, closing at $59.42 on February 5, 2026. The stock saw a slight decline of 6.5% over the past 90 days. Key events include earnings reports, partnerships and expansions, underwriting updates, application for an Industrial Loan Company, and analyst rating changes. Affirm reported strong Q2 fiscal year 2026 results, surpassing analyst expectations for EPS and revenue, and raised its fiscal year 2026 revenue guidance. Recent partnerships include Virgin Media O2, Wayfair, Intuit (QuickBooks), Expedia Group, Bolt, and Pacsun. Affirm updated its underwriting to incorporate richer real-time signals and submitted applications to establish Affirm Bank. JP Morgan reduced its price target for Affirm Holdings from $94.00 to $79.00 per share.

Demand for Affirm's services can be influenced by seasonal consumer spending patterns, particularly around holidays and travel periods. During the summer of 2022, Affirm observed a growing interest in travel, furniture and homewares, and apparel. Rising inflation has also been noted as a factor supporting demand, as consumers increasingly rely on payment products to manage higher prices.

Affirm Holdings, Inc. operates as a digital-first payment network, offering Buy Now, Pay Later solutions. The company generates revenue from interest on consumer loans, merchant fees, and gains from selling loans. Affirm's products include point-of-sale payment solutions, merchant commerce solutions, a consumer-focused app, the Affirm Card, Affirm Money Account, and unsecured installment loans. As of 2025, Affirm reported having 25.8 million users and processing $37 billion in annual payments.

Affirm's services are primarily concentrated in the United States, accounting for over 95% of its revenue. The company has also expanded its operations into Canada and the United Kingdom, with recent partnerships indicating further international expansion efforts.

Affirm's brand reputation is shaped by its commitment to transparent financial products without late or hidden fees. Key events affecting its reputation include regulatory scrutiny from the CFPB, new and expanded partnerships with major retailers and platforms, strong Q2 fiscal year 2026 performance, positive analyst sentiment, and a data breach at partner bank Evolve Bank & Trust.

Affirm Holdings, Inc. has 966 institutional owners and shareholders, holding a total of 260,482,695 shares. Major institutional owners include Vanguard Group Inc., Capital Research Global Investors, Morgan Stanley, Capital World Investors, BlackRock, Inc., Fmr Llc, Shopify Inc., Durable Capital Partners LP, State Street Global Advisors, Inc., and Baillie Gifford & Co. Recent insider trading activity shows a net sell-off, with total sales exceeding $57 million over the last 90 days.