a.k.a. Brands Holding Corp. (AKA)

Over the past year, a.k.a. Brands Holding Corp.'s stock price has declined by 42.52%, falling from $16.89 on February 5, 2025, to $10.96 as of February 4, 2026. In October 2025, the stock surged 43% after-hours, reaching $14.92, due to increased retail sentiment following a 7.8% increase in second-quarter net sales and a raised net sales outlook for the full year. A successful debt refinancing in October 2025 also helped strengthen the company's balance sheet.

a.k.a. Brands Holding Corp. experiences less seasonal demand for its products, allowing for predictable and consistent growth in inventory purchases for its manufacturing partners throughout the year. The company's "test, repeat & clear" merchandising model contributes to this consistent demand by keeping product assortments fresh and minimizing inventory risk.

a.k.a. Brands Holding Corp. operates as a strategic fashion accelerator, acquiring and scaling digitally native fashion brands in the global apparel and accessories sector. The company functions as an online fashion retailer with a direct-to-consumer business model, offering apparel, footwear, and accessories through brands like Princess Polly, Culture Kings, Petal & Pup, and mnml, targeting Millennial and Gen Z consumers. The company uses a data-driven "test, repeat & clear" merchandising model, introducing new fashion items weekly.

a.k.a. Brands Holding Corp. primarily operates in the U.S. and Australia, with expansion into New Zealand and other international markets. In 2020, 58% of revenue was from the U.S., 31% from Australia, and 11% from other countries. The company is pursuing an omnichannel strategy in 2025, expanding its physical retail footprint in the U.S. and forming wholesale partnerships with retailers like Nordstrom.

a.k.a. Brands Holding Corp. emphasizes maintaining its corporate integrity and the images and reputation of its brands. The company's success is linked to the growth of its brands' images and customer connection. It focuses on delivering newness, quality, and affordability, and engages with its target Gen Z and Millennial audiences through relevant social content and digital strategies. Customer satisfaction is reflected in a sales return rate of approximately 17.7% in 2024, which is below the industry average.

As of November 2025, a.k.a. Brands Holding Corp. is primarily controlled by institutional investors and company insiders, who collectively hold over 93% of the company's shares. Institutional investors account for 56.19% of the ownership, while company insiders hold 37.15%. The remaining 6.66% is held by retail/public shareholders. Major institutional shareholders include Summit Partners L.P., Renaissance Technologies Llc, Bridgeway Capital Management Inc, and BlackRock, Inc.