Amazon.com, Inc. (AMZN)

In the past six months, Amazon's stock price has experienced notable movements. The share price was $238.38 as of April 10, 2026, representing a 28.94% increase over the past year. More recently, Amazon shares increased to $225.96 by April 8, 2026, reaching an 8-week high and gaining 3.36% over the preceding four weeks. However, the stock also saw a decline of approximately 10.4% over the three months leading up to April 9, 2026, influenced by investor apprehension regarding Amazon's capital expenditure plan for 2026. In October 2025, Amazon's earnings results contributed to sharp advances in the Nasdaq and S&P 500.

Demand for Amazon's products and services fluctuates throughout the year due to holidays, events, and weather changes. Products like swimming pool supplies see a surge in demand during summer, while snow gear sales peak in winter. Halloween costumes experience massive sales in September-October, and back-to-school supplies are popular from July to September. Amazon utilizes a data-driven approach to identify and classify seasonal products and their timing, optimizing inventory levels to meet high demand during peak seasons and avoid excess stock during off-seasons.

Amazon.com, Inc. is a multinational technology company involved in e-commerce, cloud computing, online advertising, digital streaming, and AI. It operates across technology, retail, and other sectors. Its major products and services include the Amazon.com marketplace, Amazon Web Services (AWS), Kindle e-readers, Echo smart speakers, and Alexa. The company has also diversified into entertainment with Amazon Prime Video, groceries through Amazon Fresh and Whole Foods, and healthcare with Amazon Pharmacy. Amazon offers online advertising services, digital music, video streaming, and various software and digital content.

Amazon has a significant global presence, with AWS operating over 900 facilities across over 50 countries, including data center hubs and colocation facilities. Amazon's physical operational infrastructure is approximately 819.68 million square feet. The company has been expanding its international operations, with international segment sales showing strong year-over-year growth.

Amazon's brand reputation has shown steady improvement over the past five years. In YouGov's Best Brand Rankings 2026 in the U.S., Amazon ranked first overall on its Index score. Its overall Index score among Americans rose sharply from early 2021 to a high at the end of 2024, settling around 55.7 at the end of 2025. Recent data indicates a strong and improving brand reputation in the past year.

Amazon is owned by its shareholders. Jeff Bezos is the largest individual shareholder, holding approximately 8% of the outstanding shares. Other significant individual holders include CEO Andrew Jassy. Institutional investors hold the majority of Amazon's shares, including Vanguard Group Inc., BlackRock, Inc., and State Street Corp. As of July 2025, institutional investors held approximately 63.98% of shares, individual insiders held about 8.35%, and retail investors held around 27.67%.