AppFolio Inc Class A (APPF)

Over the past six months, AppFolio's stock has experienced a decline. As of March 23, 2026, the share price was $166.97, representing a 24.31% decrease from March 24, 2025. Key events impacting the stock include the announcement of Q4 and Full Year 2025 financial results, analyst rating changes, insider selling by CEO William Shane Trigg, and product launches and strategic shifts such as the rapid adoption of AppFolio Property Manager Max and the company's focus on AI-powered innovation and high-margin value-added services.

AppFolio experiences seasonality in its Value Added Services revenue, primarily driven by higher leasing activities in the second quarter, which typically leads to increased use of the company's tenant screening services. Subsequently, in the third quarter, following resident move-ins, there is a higher demand for AppFolio's risk mitigation services. This seasonality generally results in a sequential increase in revenue during the first, second, and third quarters.

AppFolio, Inc. is a technology leader providing cloud-based business software solutions and services primarily to the real estate industry in the United States, focusing on software-as-a-service (SaaS) applications. Major products include AppFolio Property Manager, a comprehensive property technology solution with accounting, marketing, leasing, and management functionalities catering to various property types and offered in different tiers: Core, Plus, and Max. AppFolio Property Manager also integrates AppFolio Stack, an integration marketplace, and AppFolio Realm, a suite of AI-powered tools. AppFolio Investment Manager is a software platform tailored for real estate investment management, offering tools for fund management and syndication. Value Added Services supplement the core solutions and aim to enhance and automate business-critical processes, including electronic payment services, tenant screening, risk mitigation, maintenance, and business optimization.

AppFolio, Inc. primarily serves the United States market and the company's headquarters are located in Santa Barbara, California.

AppFolio has maintained a strong brand reputation over the past year, marked by several positive recognitions and strategic advancements. In 2025, the company was named to Fortune's FUTURE 50 and also appeared on their Best Workplaces in Technology list. Key events contributing to its reputation include AI-powered innovation, the rapid adoption of AppFolio Property Manager Max, customer satisfaction, and partnerships.

AppFolio, Inc.'s ownership structure is a mix of institutional, retail, and individual investors. Institutional investors hold a significant portion, approximately 52.56% to 73.31% of the company's stock. Major institutional owners include Vanguard Group Inc and BlackRock, Inc. Notable individual shareholders include Maurice Duca and co-founder Klaus Schauser.