Stock events for AppFolio, Inc. (APPF)
Over the past six months, AppFolio, Inc. stock has experienced a significant decline of 32.23%. In January 2026, the stock declined after its Q4 2025 earnings guidance lagged behind expectations, reporting earnings of $1.103 USD per share. On April 23, 2026, the company announced its first-quarter 2026 financial results, reporting revenue of $262 million, a 20% year-over-year increase, which helped the stock surge approximately 10% post-earnings, and raised its guidance for annual revenue to $1.110 to $1.125 billion for 2026.
Demand Seasonality affecting AppFolio, Inc.’s stock price
AppFolio experiences seasonality in its Value Added Services revenue, driven by the real estate industry's leasing activities. The second quarter typically sees higher leasing activities, leading to increased demand for tenant screening services. The third quarter generally experiences higher demand for risk mitigation services, while the fourth quarter usually shows a seasonal decline in Value Added Services revenue. The company anticipates its 2026 revenue seasonality to be mostly consistent with 2025.
Overview of AppFolio, Inc.’s business
AppFolio, Inc. is an American SaaS company founded in 2006, specializing in cloud-based business management solutions for the real estate industry, operating within the Software sector and the Internet Software and Services industry. Its primary offerings are AppFolio Property Manager, a property technology solution for various property types providing functionalities for accounting, marketing, leasing, and management, and AppFolio Investment Manager, a software platform tailored for real estate investment management, offering tools for fund management and syndication. AppFolio provides value-added services to enhance business-critical processes and has introduced AppFolio Realm, a suite of AI-powered tools.
APPF’s Geographic footprint
AppFolio, Inc. is headquartered in Santa Barbara, California, with its main operational hub in Goleta, California, and primarily serves the United States market.
APPF Corporate Image Assessment
AppFolio has generally maintained a positive brand reputation, earning recognition in several Forbes lists for 2025 and 2026. Innovations such as Real Estate Performance Management and Realm-X Performers have likely contributed positively to its reputation. However, some customer reviews indicate negative experiences with AppFolio's customer service and support.
Ownership
AppFolio, Inc.'s ownership structure includes institutional investors holding approximately 50.12% to 58% of the stock, with major shareholders including Vanguard Group Inc and BlackRock, Inc. Individual investors hold around 11% to 44.73% of the stock, and insiders own approximately 5.15%, with Maurice Duca reported as the largest shareholder with 18% of shares outstanding.
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$164.92