Stock events for Asana, Inc. (ASAN)
Over the past six months, Asana's stock price has decreased by 7.25%, although it has increased by 22.11% over the last year. Key events impacting ASAN stock include earnings reports, analyst ratings, market-wide events, and insider trading. Asana reported its Q2 FY2026 earnings on September 3, 2025, and is estimated to announce its next earnings between December 4 and December 8, 2025. As of October 2025, analysts have a mixed view, with an average target price of $16.10. On October 22, 2025, reports of potential US restrictions on software exports to China led to a broad sell-off in the technology sector, causing Asana's stock to fall by 3%. In October 2025, Director Dustin A. Moskovitz purchased over 122,000 shares, while CFO Sonalee Elizabeth Parekh sold approximately 63,000 shares.
Demand Seasonality affecting Asana, Inc.’s stock price
Demand for Asana's enterprise-grade software products and services often exhibits budget cycle-driven fluctuations. The fourth quarter typically sees a peak in software procurement. Conversely, the first quarter can be a demand accumulation period. Asana's own strategies involve sales and operations planning to anticipate and adapt to surges in customer demand and market trends. In Q1 FY2026, non-tech verticals demonstrated faster growth than the overall average.
Overview of Asana, Inc.’s business
Asana, Inc. is a software company that offers a work management platform designed to enhance team collaboration and productivity. Its flagship product is a web and mobile platform that enables teams to organize, track, and manage their work. The platform includes features such as project creation, task assignment, deadline setting, communication tools, reporting, file attachments, calendars, and goal tracking. In October 2024, Asana launched AI Studio, allowing companies to customize AI agents for various workflows and product development stages. The company also offers extensive API and integrations with over 300 enterprise tools.
ASAN’s Geographic footprint
Asana, Inc. has a global presence, operating in the United States and internationally. The company serves paying customers across 200 countries and territories.
ASAN Corporate Image Assessment
Asana maintains a strong brand reputation within the collaborative work management space. The company was recognized as a Leader in The Forrester Wave Collaborative Work Management Tools Q4 2022 report and the 2024 Gartner Magic Quadrant for Collaborative Work Management. Asana has also published Environmental, Social, and Governance (ESG) reports in 2022 and 2023. The launch of AI Studio in October 2024 further enhances its reputation for innovation in integrating artificial intelligence into work management.
Ownership
Asana, Inc.'s ownership is a mix of institutional, insider, and retail investors. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., Voya Investment Management LLC, Arrowstreet Capital, Limited Partnership, D. E. Shaw & Co., Inc., Goldman Sachs Group Inc, State Street Corp, and Geode Capital Management LLC. Dustin A. Moskovitz is the largest individual shareholder, owning 26.26% of the company's shares. Justin Rosenstein is another significant individual shareholder.
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