Asana, Inc. Class A (ASAN)

Over the past six months, Asana's stock price has been impacted by several events. The stock experienced a 7.5% decline in January 2026 due to competitive anxieties and a broader sell-off in high-valuation cloud stocks. A market rotation out of the technology sector led to profit-taking, contributing to a 2.7% drop. News of executives stepping up share sales in December 2025 also impacted the stock. As of January 9, 2026, the share price was $12.96, a 31.17% decline over the past 12 months. Analysts have given Asana stock a consensus 'hold' rating.

Asana's products and services exhibit some demand seasonality, with the second half of the fiscal year typically seeing a larger renewal base. However, only four years of data are currently available for seasonal analysis, which may be insufficient to establish a fully reliable seasonal profile.

Asana, Inc. is a technology company providing a cloud-based work management platform designed for human and AI collaboration. Its mission is to help teams coordinate their work, from tasks to strategic goals, by mapping activities into the Asana Work Graph. Asana operates in the Technology Services sector, specifically in the Packaged Software industry. The platform offers solutions for project management, agile management, Kanban boards, team collaboration, and more. It is available as a web application and through native apps for iOS, Android, and desktop, integrating with tools like Gmail. Asana generates revenue through tiered subscription plans, converting team adoption into enterprise contracts, with a focus on AI-powered offerings.

Asana is headquartered in San Francisco, California, USA, and has a global presence with offices in cities including Chicago, New York City, Dublin, London, Paris, Munich, Reykjavik, Warsaw, Stockholm, Sydney, Tokyo, Vancouver and Singapore.

Asana has maintained a positive brand reputation, recognized for its commitment to its customer community and workplace culture. In 2021, Fast Company named Asana to its 'Brands That Matter' list and recognized it as #15 on its 'World's Most Innovative Companies' list. The company has been named to Inc. Magazine's 'Best Workplaces' list for multiple years, including 2020, for its employee engagement and diverse culture. Asana launched the 'Asana is Here for You' program in March 2020 to support customers during the pandemic, offering tools, education, and assistance for remote work, and supporting nonprofit organizations.

Asana has a mixed ownership structure including institutional investors, insiders, and retail investors. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., D. E. Shaw & Co., Inc., Voya Investment Management Llc, Arrowstreet Capital, Limited Partnership, State Street Corp and Geode Capital Management, Llc. Significant individual owners and insiders include co-founder Dustin A. Moskovitz, who holds approximately 26.17% of the shares and a majority of the voting power, co-founder Justin Rosenstein, and Generation Investment Management LLP. Approximately 30.76% of Asana is owned by institutional shareholders, 34.30% by Asana insiders, and 34.94% by retail investors.