Academy Sports and Outdoors, Inc. (ASO)

In the past six months, Academy Sports & Outdoors (ASO) stock increased by 9.59%, reaching a 52-week high of $59.14 on January 8, 2026. Jefferies raised its price target for ASO to $65.00 on January 2, 2026. The company reported its Q3 2025 earnings on December 9, 2025, with an EPS of $1.03. In September 2025, Academy Sports' revenue rose by 3.3% in Q2. Additionally, in October 2025, the company announced plans to open a new store in Jackson Township, New Jersey.

Academy Sports & Outdoors' net sales and profits are influenced by demand seasonality, particularly by the November/December holiday selling season and sales of cold weather sporting goods and apparel during the fourth quarter. A seasonal chart analysis for ASO stock suggests a period of strength from approximately August 9 to January 1. The company also considers seasonality in its operational strategies.

Academy Sports & Outdoors, Inc. is a full-line sporting goods and outdoor recreation retailer in the United States, operating within the Consumer Discretionary sector and the Specialty Retail industry. The company offers products across Outdoors, Apparel, Sports & Recreation, and Footwear, featuring both national and private label brands.

As of March 7, 2025, Academy Sports & Outdoors operates over 300 stores across 21 states, primarily in the South, Southeast, and Midwest, with its headquarters in Katy, Texas. It maintains three distribution centers and plans to open 20-25 new stores in fiscal year 2025.

Specific reports detailing Academy Sports & Outdoors' brand reputation in the past year were not found. However, the company focuses on offering value to customers, with CEO Steve Lawrence stating in July 2025 that the company was "leaning into value" by selling back-to-school items at previous year's prices despite inflation. An article from March 2024 also highlighted positive aspects such as clearance items and a wide variety of products available. No specific events negatively impacting the company's reputation in the past year were identified.

Academy Sports & Outdoors, Inc. is a publicly traded company on the Nasdaq (ASO). KKR took the company public in 2020 and sold its remaining shares in 2021, making Academy an independent company. Major institutional owners of ASO include Fmr Llc, BlackRock, Inc., and Vanguard Group Inc. The Gochman family, who founded the company, no longer appeared among Academy's significant shareholders as of July 2025.