Academy Sports and Outdoors, Inc. (ASO)

In the past six months, Academy Sports & Outdoors (ASO) stock has experienced various movements. On October 27, 2025, the stock jumped by 3.3% due to optimism surrounding a potential trade truce between the U.S. and China, and expectations of Federal Reserve interest rate cuts. On October 24, 2025, the stock price fell by -2.49% from $48.92 to $47.70. The company reported its quarterly earnings on September 2, 2025, with diluted GAAP EPS of $1.85, and announced its next earnings date for December 9, 2025. Analysts have a consensus "Buy" rating for ASO stock with an average price target of $57.65, forecasting a 16.51% increase over the next year as of October 27, 2025. However, some technical indicators as of October 24, 2025, suggest a negative forecast for the stock, with sell signals from short and long-term Moving Averages. Insider sentiment for ASO is positive, with 13 different insiders buying shares over the last year.

Demand for Academy Sports & Outdoors products is subject to seasonality, with sales volumes fluctuating at different times of the year. There are typically drops in overall sales volume a few weeks before and after major events like Prime Day in July, and also in January. The nature of its products suggests potential peaks in demand tied to specific seasons for these activities.

Academy Sports & Outdoors, Inc. is a full-line sporting goods and outdoor recreation retailer in the Consumer Discretionary sector, specializing in sporting goods and outdoor recreation. The company offers a wide range of products, including hunting, fishing, and camping equipment, sports and leisure products, footwear, and apparel. Academy Sports & Outdoors provides both national brands and 19 private label brands.

Academy Sports & Outdoors is headquartered in Katy, Texas, with a significant presence across the Southern United States. As of March 7, 2025, the company operates 301 stores across 21 states, primarily concentrated in Texas, Georgia, Louisiana, and North Carolina. The company plans to open 8-10 stores per year and has expanded into Maryland, Ohio, Pennsylvania, Virginia, and West Virginia.

In the past year, Academy Sports & Outdoors has engaged in promotional activities. In October 2025, the company celebrated "Croctober" with promotions and a donation initiative in Houston. From October 19, 2025, to November 11, 2025, Academy Sports & Outdoors offered a seasonal 10% discount to active service members, veterans, and first responders. An AI target price prediction mentioned a "worrysome low business outlook across the company's employees, a longterm decrease in web traffic, a longterm decrease in Twitter followers, and a month over month drop in Facebook fans" which could indirectly suggest areas impacting public perception or engagement.

Academy Sports & Outdoors, Inc. is a publicly traded company on the Nasdaq stock exchange (NASDAQ: ASO). Institutional investors hold approximately 94.75% of shares, with major holders including Fmr Llc, BlackRock, Inc., and Vanguard Group Inc. KKR & Co. Inc. remains a majority owner following its IPO in October 2020, having acquired the company in May 2011.