Asure Software, Inc. (ASUR)

In the past six months, Asure Software's stock has experienced several notable events. ASUR shares crossed above its 200-day moving average on February 7, 2026. The share price declined by 20.50% from January 29, 2025, to January 28, 2026. In Q3 2025, the company reported a significant year-over-year decline in adjusted gross margins. Bookings in Q3 2025 also saw a drastic 41% year-over-year decline. Analyst ratings for ASUR include a "sell (d-)" reissued by Weiss Ratings and an "outperform" rating with a $15.00 price target reissued by Barrington Research. Asure Software completed the acquisition of Lathem Time Corporation on July 1, 2025.

Asure Software operates on a Software-as-a-Service (SaaS) model, generating highly predictable recurring revenue streams from its subscription-based services. The company provides mission-critical services such as payroll and tax compliance, which naturally leads to low customer churn. This subscription-based model and the essential nature of its services suggest that demand for Asure Software's products and services is relatively stable and not subject to significant seasonality. Recurring revenue accounted for over 95% of total revenue in the first quarter of 2025, highlighting the stability of its business model.

Asure Software, Inc. specializes in cloud-based Human Capital Management (HCM) software solutions for small and mid-sized businesses (SMBs), delivered through a SaaS model. Its core business revolves around providing an integrated HCM platform designed to manage the entire workforce lifecycle. Major products and services include Asure Payroll & Tax Management, Asure Central, Time & Attendance solutions, Human Resources Management modules, Benefits Administration and Insurance Services, and Talent Management solutions. The company's strategy includes product integration and cross-selling within the SMB segment.

Asure Software, Inc. is headquartered in Austin, Texas, with its primary operational focus and market share concentrated within the United States. The company maintains a domestic presence with offices in various U.S. states, including California, Florida, and New York, utilizing a "Centers of Excellence" model for localized support. While its primary market is the U.S., Asure Software also serves approximately 7,500 clients across 80 countries.

In the past year, Asure Software has faced challenges with brand recognition compared to larger competitors. However, the company has also received positive feedback from its customers and maintains low churn rates. The company's strategic intent is to be an essential partner for SMBs, simplifying complexities like payroll, taxes, and regulation. The launch of its unified platform, Asure Central, and strategic acquisitions like Lathem Time Corporation, aim to enhance its product offerings and market position, which could positively impact its reputation.

Institutional investors hold a dominant stake in Asure Software, Inc., owning 71.58% of the company's stock. Major institutional shareholders include Private Capital Management, LLC, Needham Investment Management Llc, Janus Henderson Group Plc, BlackRock, Inc., Vanguard Group Inc, Dimensional Fund Advisors Lp, ArrowMark Colorado Holdings LLC, and Kennedy Capital Management LLC. The largest individual shareholder is David Sandberg, who holds a substantial 18.84% of the company's shares, and Patrick Goepel, the Chairman and CEO, holds 4.35% of the outstanding shares.