Asure Software, Inc. (ASUR)

Over the past six months, several events have impacted Asure Software's stock price. Asure Software reported Q1 2025 results with total revenues of $34.9 million, a 10% increase year-over-year. Asure acquired Lathem Time Corporation for $39.5 million, a move expected to expand Asure's reach to approximately 14,000 new clients. The company announced Q2 2025 results with total revenues increasing 7% to $30.1 million. Following the Lathem Time acquisition, Asure raised its full-year 2025 revenue guidance to a range of $138 million–$142 million. Asure Software is scheduled to announce its Q3 2025 financial results on October 30, 2025. Asure Software's shares saw a jump of 2.6% amidst broader market gains influenced by positive corporate earnings news and optimism about future interest rate cuts.

Asure Software's products and services do experience demand seasonality, as indicated by the Q2 2025 financial results, where revenue declined quarter-over-quarter from Q1 to Q2, reflecting seasonality and ERTC headwinds.

Asure Software, Inc. is a leading provider of cloud-based Human Capital Management (HCM) software solutions, primarily delivered as Software-as-a-Service (SaaS). The company focuses on helping small and mid-sized businesses (SMBs) streamline their workforce management processes, enabling them to build productive workforces, maintain compliance with tax jurisdictions and labor laws, and allocate resources for growth. Asure Software operates within the Technology sector, specifically in the EDP Services or Software as a Service industry. Asure's major products and services include Asure Payroll & Tax, Asure HR, Asure Time & Attendance, AsureMarketplace, and AsureRecruiting. The company also offers professional services such as implementation, training, and consulting.

Asure Software, Inc. is headquartered in Austin, Texas, United States, and operates through offices located in several U.S. states, including California, Florida, Nebraska, New Jersey, New York, North Carolina, Tennessee, and Vermont. Strategically, Asure Software is focused on expanding its market presence and growing its footprint in underserved markets, particularly in North America and Europe.

In the past year, Asure Software has been actively engaged in product development and corporate strategy, including the launch of enhanced payroll features and strategic acquisitions of payroll companies, which generally contribute positively to a company's reputation by demonstrating innovation and growth. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency. However, the company acknowledges potential risks to its brand and reputation related to its use of AI technology and evolving rules, regulations, and industry standards governing AI.

Asure Software, Inc. is predominantly owned by institutional shareholders, who hold approximately 77% of the company's stock as of March 2025. Insiders own about 61.83% of the company, with retail investors holding a smaller stake. Major institutional owners include Private Capital Management, LLC, Needham Investment Management LLC, Janus Henderson Group PLC, BlackRock Inc., The Vanguard Group, Inc., Dimensional Fund Advisors LP, Geode Capital Management, L.L.C., and Northern Trust Investments, Inc. Key individual owners (insiders) include David Sandberg, Patrick Goepel (CEO), and Daniel M. Gill. Asure Software insiders have been net buyers of the company's stock in the past three months, purchasing $250,340.00 worth of stock with no sales.