Asure Software, Inc. (ASUR)

Asure Software's stock experienced a decline of 17.50% from January 7, 2025, to January 6, 2026. Asure reported Q2 2025 revenues of $30.1 million, an increase of 7% year-over-year, but a net loss of $6.1 million. Asure completed the acquisition of Lathem Time Corporation for $39.5 million, which led to raised full-year 2025 revenue guidance. Asure announced its Q3 2025 results, with recurring revenue up 20% year-over-year. The company reported full-year 2024 revenues of $119.8 million, with recurring revenues growing 15% year-over-year. Asure Software appointed Mike Eralie as Senior Vice President of Operations. Asure Software is scheduled to present its strategic developments at a virtual meeting hosted by Lake Street.

Demand for Asure Software's products and services exhibits seasonality, as indicated by the decline in revenue from Q1 to Q2 in the company's Q2 2025 earnings report. This seasonality is influenced by the business cycles of its small and medium-sized business clients, such as increased demand during peak periods like retail gearing up for holidays, tax firms preparing for tax season, and hospitality businesses ramping up for summer.

Asure Software, Inc. specializes in cloud-based Human Capital Management (HCM) software solutions, primarily serving small and medium-sized businesses (SMBs). It offers a comprehensive suite of HCM products and services, including the AsureHCM suite, encompassing cloud-based Payroll and Tax management, HR services, and Time & Attendance software. Recent product developments include AsureRecruiting and AsurePay™. Asure's business model is primarily Software-as-a-Service (SaaS), generating recurring revenue from subscription-based services.

Asure Software is headquartered in Austin, Texas, with a regional headquarters in London, England. Within the United States, Asure has additional office locations in California, Florida, Nebraska, New Jersey, New York, North Carolina, Tennessee, and Vermont. The firm primarily sells its HCM products and services in the United States.

Asure Software focuses on being an essential partner for SMBs, helping them manage complexities like payroll, taxes, and regulations. The company aims to attract clients from major competitors by offering more affordable services. Asure's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency. In January 2020, Asure launched a new corporate brand identity.

Asure Software, Inc. is a publicly traded company on the NASDAQ, with institutional investors controlling the majority of the stock (approximately 72.08%). Major institutional shareholders include Private Capital Management, LLC, Needham Investment Management Llc, Janus Henderson Group Plc, BlackRock, Inc., Vanguard Group Inc, Dimensional Fund Advisors Lp, and ArrowMark Colorado Holdings LLC. David Sandberg is the largest individual shareholder, possessing 19.27% of the company's shares.