Asure Software, Inc. (ASUR)

In the past six months, Asure Software, Inc.'s stock (ASUR) has trended up by 4.12%. As of April 2, 2026, the share price was $8.45, reflecting a 5.27% decline over the preceding year from April 7, 2025, and on April 8, 2026, the stock price was $8.62. Recent financial results have impacted the stock, with strong Q4 2025 results driven by revenue growth and expense reduction, exceeding consensus expectations and contributing to increased confidence. In Q3 2025, the company reported increases in revenue and recurring revenue, although it also reported a net loss.

Demand for Asure Software, Inc.'s products and services is characterized by a stable and predictable recurring revenue stream due to its Software-as-a-Service (SaaS) model, with recurring revenue constituting 96% of its total revenue in full-year 2024. The demand is significantly driven by tax compliance and Work Opportunity Tax Credits (WOTC), as well as the increasing complexity of compliance regulations. The ongoing digitization of SMBs also contributes to a consistent demand for unified platforms that bundle payroll, HR, and time management solutions.

Asure Software, Inc. specializes in cloud-based Human Capital Management (HCM) software solutions, primarily serving small and mid-sized businesses (SMBs) in the United States and North America. The company provides a comprehensive suite of HCM tools through its Asure HCM platform, including payroll and tax filing, HR management tools, time and attendance software, recruiting, and benefits administration. Asure also offers technology-enabled services such as AsureMarketplace, HR compliance services, AsurePay, and insurance brokerage services for benefits management. The company's business model is primarily Software-as-a-Service (SaaS), focusing on reducing administrative overhead for clients.

Asure Software, Inc. is headquartered in Austin, Texas, and primarily serves small and mid-sized enterprises across North America, with a strong focus on the United States. Asure also demonstrates an interest in global markets, particularly Canada, with the launch of a Canadian payroll tax solution. The company maintains regional support teams and has office locations in several U.S. states, including Texas, Florida, Tennessee, Illinois, Vermont, Washington State, and New Jersey.

In the past year, Asure Software has focused on innovation and integration with advanced technologies, including AI tools and partnerships with AWS, which positively impacts its brand reputation. The company launched its unified Asure Central platform in Q3 2025, which has seen strong adoption, with over two-thirds of clients upgrading to the new portal to improve user experience and workflow. However, in Q3 2025, the company experienced a significant decline in adjusted gross margin, partly due to the acquisition of Lathem, which brought lower margins, and a dramatic drop in bookings. Despite this, strong Q4 2025 results demonstrate the company's ability to rebound and maintain a positive trajectory.

Asure Software, Inc.'s ownership structure is predominantly held by institutional investors, who collectively hold between approximately 58.64% and 77.73% of the company's shares, while insiders hold a smaller stake, ranging from 7.02% to 8.57%. Major institutional owners include Private Capital Management, LLC, Needham Investment Management Llc, Janus Henderson Group Plc, BlackRock, Inc., Vanguard Group Inc, Dimensional Fund Advisors Lp, ArrowMark Colorado Holdings LLC, Swedbank AB, Pacific Ridge Capital Partners, LLC, and Geode Capital Management, Llc. Significant individual shareholders include David Sandberg, Patrick Goepel (CEO), and Daniel M. Gill.