Bally's Corporation (BALY)

Over the last 12 months, Bally's stock price has decreased by 24.90%, with a year-to-date return of -26.81%. Between October 18, 2024, and October 17, 2025, the share price declined by 24.87%, but in the past month, the stock has seen an increase of 25.05%. Key events impacting BALY's stock in the past six months include the completion of Intralot's acquisition of Bally's International Interactive Business, an increase to its revolving credit facility commitments, unveiling its vision for Bally's Las Vegas, the Annual Meeting of Shareholders, a downgrade of Bally's Issuer Default Rating by Fitch Ratings, and an agreement to sell its interactive business in Asia and certain other international markets.

While specific demand seasonality data for Bally's Corporation's products and services was not directly found, the nature of its business in casinos, resorts, and hospitality suggests that it is subject to general industry seasonality. Demand in this sector tends to be cyclical and sensitive to economic conditions, tourism trends, and seasonality.

Bally's Corporation is a diversified global gaming and entertainment company operating in the Consumer Cyclicals sector, specifically within the Hotels & Entertainment Services and Gambling, Resorts & Casinos industries. The company generates revenue through its portfolio of physical casino properties and its expanding digital gaming platforms. Its major products and services include casinos and resorts with slot machines, table games, poker rooms, hotel accommodations, dining, entertainment venues, and loyalty programs. It also includes North America Interactive with a mobile sports betting app and online casino games, and International Interactive with a portfolio of online bingo, casino, and poker brands. Additionally, it includes Media with a streaming sports video service and a long-term media partnership with Sinclair Broadcast Group.

Bally's Corporation has a significant presence across the United States and internationally. In the U.S., it owns and manages 19 casinos across 11 states, a golf course in New York, a horse racetrack in Colorado, and holds online sports betting licenses in 13 jurisdictions in North America. Internationally, Bally's operates the Aspers Casino in Newcastle, UK, and through its Interactive International division, it has diversified operations globally, including a leading market share in the UK for casino-led and bingo-led online gaming. The company also operates two properties in Australia through its Star Entertainment Group subsidiary.

The Bally's name carries significant recognition within the gaming industry, which aids in customer acquisition and building trust, particularly as the company expands its digital presence. The Bally's Sports Southwest contract expired after the 2024 season due to its owner, Diamond Sports Group, declaring bankruptcy. The subsequent launch of the Rangers Sports Network led to a 37% increase in households watching games in the Dallas-Fort Worth market compared to the 2024 season, suggesting a potential negative perception associated with the previous Bally's Sports broadcasting arrangement. The company's reputation can also be affected by litigation or regulatory actions.

Bally's Corporation's ownership is distributed among institutional investors, insiders, and individual shareholders. Major institutional owners include Standard General L.P., Fortress Investment Group LLC, Vanguard Group Inc, and BlackRock, Inc. Standard General L.P. is the company's largest single shareholder, holding approximately 23% as of the end of 2024 and 72.93% as of June 27, 2025, with Soo Kim having 100% control of the voting stock. Noel Hayden is another significant individual owner, holding 10.10% as of June 27, 2025. Institutional investors hold around 65% (end 2024), insiders hold approximately 69.63%, and public companies and individual investors hold between 1.78% and 26.92%.