Bally's Corporation (BALY)

Bally's stock experienced several notable events in the past six months. In November 2025, the company announced its third-quarter 2025 financial results. Preliminary fourth-quarter and full-year 2025 results were announced in March 2026. Also in March 2026, Bally's stock saw a jump after the company acquired the development site for its new casino in The Bronx for $157 million. Around the same time, the stock experienced a drop due to news of new global tariffs. Other significant events include the topping off of the permanent Chicago casino in May 2026, marking a major construction milestone. In February 2026, Bally's announced the sale of Sam's Town Shreveport to Boyd Gaming Corporation and completed a previously announced credit facility and Twin River Lincoln sale-leaseback. In April 2026, Bally's Intralot subsidiary confirmed formal talks to acquire London-listed Evoke plc, a move that could expand its international interactive footprint. The stock has shown volatility, with a 52-week high of $20.74 and a 52-week low of $8.46.

The demand for Bally's products and services exhibits seasonality. Land-based casino revenue generally experiences slower months during winter and summer, with peaks in spring and autumn. Online casinos tend to see increased activity when land-based operations slow down, particularly during colder months. Sports betting is highly seasonal, with the main football season running from August to May, driving a substantial portion of betting traffic.

Bally's Corp. operates in the Consumer Cyclicals sector, focusing on Gaming and Entertainment industries, including Hotels & Entertainment Services. The company owns and manages casinos and resorts, operates golf courses and racetracks, and provides online sports betting (Bally Bet) and iCasino platforms (Bally Casino). Bally's also has an interactive gaming division, formerly Gamesys Group, and holds a significant economic stake in Intralot S.A.

Bally's operates 19 casinos across 11 U.S. states, a golf course in New York, and a horse racetrack in Colorado. The company holds online sports betting licenses in 13 North American jurisdictions. Internationally, Bally's has an Aspers Casino in Newcastle, UK, and a stake in Australia's Star Entertainment Group. The company is expanding with a permanent Chicago casino resort expected to open in spring 2027 and has secured a New York downstate casino license for a planned $4 billion resort in The Bronx. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

Bally's brand reputation has been impacted by a lawsuit concerning the initial share-sale terms for its Chicago casino project. Bally's subsequently revised these terms in April 2025 to open investment to a broader pool. Bally's Corporation joined the Responsible Online Gaming Association (ROGA) in June 2024 as a founding member. However, the company has also faced criticism from the media and investment community regarding its Chicago, Las Vegas, and New York City development projects.

Standard General L.P. is the majority owner of Bally's Corporation, holding 73.88% of the company's shares as of April 2024 and 72.93% as of June 2025. Noel Hayden holds a significant individual stake of 10.10% to 10.23%. Major institutional investors include Vanguard Group Inc., BlackRock, Inc., Sessa Capital IM, L.P., Rathbone Brothers plc, Geode Capital Management, Llc, State Street Corp, Regatta Capital Group, Llc, Northern Trust Corp, and Charles Schwab Investment Management Inc.