Stock events for Bally's Corp. (BALY)
In the past six months, Bally's Corp. announced its preliminary fourth quarter and full-year 2025 results, entered into a credit facility and completed a Twin River Lincoln sale-leaseback, and Boyd Gaming announced the sale of Sam's Town Shreveport to Bally's Corporation. The New York State Gaming Commission granted Bally's one of the first three New York City gaming licenses. BALY's stock price has declined, with a 52-week high of $20.74 and a low of $8.46, and as of April 2, 2026, the stock was down 28.09% over the past 30 days and down 26.50% for the past 12 months.
Demand Seasonality affecting Bally's Corp.’s stock price
Direct information detailing the demand seasonality for Bally's Corp.'s products and services was not explicitly found. However, financial reports indicate revenue trends across its segments, with Casinos & Resorts and North America Interactive revenues showing year-over-year growth in the third and fourth quarters of 2025. A seasonal chart analysis for BALY stock suggests a potential "Buy Date of July 8 and a Sell Date of October 3", but this relates to stock market seasonality rather than the seasonality of demand for the company's products and services.
Overview of Bally's Corp.’s business
Bally's Corp. is a global casino-entertainment and interactive entertainment company based in Providence, Rhode Island, operating land-based casinos, sports betting venues, and online gaming platforms. The company operates 19 casinos across 11 U.S. states, a horse track in Colorado, and a golf course in New York. Internationally, Bally's operates a casino in Newcastle, UK, and two properties in Australia through its Star Entertainment Group subsidiary. Bally's also owns Bally Bet, a sports betting and iGaming platform, Bally Casino, an iCasino platform, and holds a majority interest in Intralot S.A.
BALY’s Geographic footprint
Bally's Corp. operates 19 casinos across 11 states in the United States, including Rhode Island, Colorado, New Jersey, Mississippi, Iowa, Indiana, Pennsylvania, and Nevada. The company has a presence in the United Kingdom with Aspers Casino in Newcastle and in Australia through its subsidiary, Star Entertainment Group. Bally's also has rights to developable land in Las Vegas, is developing an integrated resort in Chicago, Illinois, and has been awarded a license for a casino resort in The Bronx, New York.
BALY Corporate Image Assessment
A Politico report in September 2025 highlighted connections Bally's had with lobbyists attempting to influence the Trump administration regarding Eric Adams' potential ambassadorship to Saudi Arabia, which could have affected the company's reputation.
Ownership
Standard General L.P. is the majority owner of Bally's Corporation, holding 73.88% of the company's shares, and Soohyung Kim is the Chairman of the Board. Noel Hayden holds a significant stake of 10.23%. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., Sessa Capital IM, L.P., Rathbone Brothers plc, Geode Capital Management, Llc, State Street Corp, Regatta Capital Group, Llc, Northern Trust Corp, and Charles Schwab Investment Management Inc.
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$11.02