Stock events for Atlanta Braves Holdings, Inc. (BATRA)
Atlanta Braves Holdings, Inc. (BATRA) stock has experienced various movements over the past six months. The stock price increased by 21.51% between April 7, 2025, and April 6, 2026, and 15.22% over the last 12 months, with a year-to-date return of 15.27%. The stock traded between $41.20 and $50.50 over the past 52 weeks. Recent events impacting the stock include the company's fourth-quarter and year-end 2025 financial results, which were reported on February 25, 2026, and resulted in a 3.7% stock decrease. In February 2026, the Atlanta Braves announced the launch of BravesVision, an exclusive Braves Television Network. In April 2025, the company acquired Pennant Park, a commercial development.
Demand Seasonality affecting Atlanta Braves Holdings, Inc.’s stock price
Demand for Atlanta Braves Holdings, Inc.'s products and services exhibits seasonality, primarily driven by the Major League Baseball season. The Mixed-Use Development segment, centered on The Battery Atlanta, aims to create year-round revenue streams. Heading into the 2026 season, the company has reported strong ticket demand, with over 1.9 million tickets already sold, and record-breaking regular season ticket sales and sponsorship revenue in 2025. Truist Park renovations are also generating incremental revenue.
Overview of Atlanta Braves Holdings, Inc.’s business
Atlanta Braves Holdings, Inc. (BATRA) is an entertainment holding company that owns and operates the Atlanta Braves MLB Club through its subsidiary, Braves Holdings, LLC. The company also owns The Battery Atlanta, a mixed-use development adjacent to Truist Park. The company operates through two segments: Baseball and Mixed-Use Development. The Baseball segment generates revenue from ticket sales, concessions, broadcasting rights, sponsorships, and shared MLB revenue. The Mixed-Use Development segment generates revenue from retail, office, hotel, and entertainment operations within The Battery Atlanta.
BATRA’s Geographic footprint
Atlanta Braves Holdings, Inc.'s primary operations are concentrated in Atlanta, Georgia, specifically in Cobb County, where Truist Park and The Battery Atlanta are located. The company is incorporated in Nevada.
BATRA Corporate Image Assessment
Atlanta Braves Holdings, Inc. has maintained a strong brand reputation due to the brand power and fan loyalty associated with the Atlanta Braves baseball franchise. The success of The Battery Atlanta enhances the fan experience and diversifies revenue. The launch of BravesVision in February 2026 could positively impact brand perception by offering more control over content and fan engagement.
Ownership
Atlanta Braves Holdings, Inc. (BATRA) has a significant institutional ownership base, with 185 institutional owners and shareholders holding a total of 7,694,376 shares. Major institutional owners include Gamco Investors, Inc. Et Al, Gabelli Funds Llc, Vanguard Group Inc, BlackRock, Inc., Morgan Stanley, Renaissance Technologies Llc, Geode Capital Management, Llc, State Street Corp, Dimensional Fund Advisors Lp, and Roundview Capital LLC. Liberty Media Corp is the largest individual shareholder, owning 8.60 million shares, representing 13.46% of the company. John C. Malone is also a significant insider owner.
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$50.23