Build-A-Bear Workshop, Inc. (BBW)

In the past six months, Build-A-Bear Workshop's stock has experienced notable events. As of October 21, 2025, the share price was $56.10, a 52.90% increase from the previous year. The company reported record Q2 2025 results, with revenues growing 11% and EPS rising 47%, leading to increased price objectives from DA Davidson and Northland Securities. However, Zacks Research lowered its rating to 'hold'. The company declared a quarterly dividend of $0.22 per share. Director Lesli Rotenberg sold 1,000 shares on October 13, 2025.

Demand for Build-A-Bear Workshop products is seasonal, with the second half of the year being crucial due to holidays. The company strategically plans inventory purchases to mitigate inflationary and supply chain pressures. The success of its Halloween collection highlights the importance of holiday-driven demand.

Build-A-Bear Workshop, Inc. (BBW) is a global retailer specializing in customizable stuffed animals, operating in the Consumer Cyclical sector. Founded in 1997, it offers a unique 'build-your-own' experience with a variety of products, including licensed characters and seasonal items. The company operates through Direct-to-Consumer (DTC), Commercial, and International Franchising segments.

Build-A-Bear Workshop, Inc. operates hundreds of stores worldwide, including in the United States, Canada, the United Kingdom, and other international locations. In fiscal year 2024, BBW opened 64 new stores, with half being international. The company plans to add at least 60 new locations in fiscal 2025, primarily through partner-operated models.

Build-A-Bear Workshop maintains a strong brand reputation for unique consumer experiences. Its experiential retail model drives planned and repeat traffic. The company has expanded its customer reach to include teens and adults, accounting for approximately 40% of end users. Events affecting its reputation include the release of 'Glisten and the Merry Mission,' a focus on children's literacy, a 'Birthday Blitz' celebration, the introduction of the 'Bearlieve Bear,' and the success of its Halloween collection. Strategic expansion and digital transformation efforts also positively impact its brand perception.

Build-A-Bear Workshop is primarily owned by institutional shareholders, holding 89.49% of the company. Insiders own 230.53%, and retail investors hold 0.00%. Major institutional owners include Pacifica Capital Investments, LLC, The Vanguard Group, Inc., and BlackRock, Inc. Philip C. Timon is the largest individual shareholder, owning 52.42% of the company.