Build-A-Bear Workshop, Inc. (BBW)

Over the past six months, Build-A-Bear Workshop, Inc. stock has experienced notable events and performance, with the share price increasing by 60.25% from January 10, 2025, to January 9, 2026, and a 76.25% change over the past year. Key events include strong financial performance with record revenues and earnings in Q1 and Q2 fiscal 2025, increased full-year guidance, potential positive impact from a federal trade court ruling, and continued expansion of its global retail footprint and e-commerce demand.

Demand for Build-A-Bear Workshop, Inc. products and services exhibits seasonality, with increased activity leading up to the holiday season. Analysis suggests a "Buy Date" of August 12 and a "Sell Date" of November 2, which has historically resulted in positive returns above the S&P 500 Total Return Index. This pattern aligns with the general consumer discretionary sector, which also experiences seasonal strength from October to April.

Build-A-Bear Workshop, Inc. is a global entertainment and retail company known for its customizable stuffed animal experience. Founded in 1997, it operates in the Retail-Wholesale sector, offering customizable plush products, pre-stuffed items, clothing, accessories, and novelty items. The company operates through Direct-to-Consumer, Commercial, and International Franchising segments, selling products through branded stores, e-commerce sites, and third-party marketplaces.

Build-A-Bear Workshop, Inc. has a global presence in the United States, Canada, the United Kingdom, Ireland, and internationally across 30 to 33 countries. As of November 2025, it had 651 global locations, including corporate-managed, partner-operated, and franchised stores, with expansions into countries like Finland and Estonia. The company also utilizes e-commerce channels and partnerships with companies like Carnival Cruise Line and Girl Scouts.

Build-A-Bear Workshop has maintained a strong brand reputation, recognized for its unique consumer experiences and personalized products. The company was included in Newsweek/Statista's "Best of the Best" list of American brands in 2024. Approximately 40% of its sales now come from teens and adults, attributed to collaborations with popular entertainment franchises and a focus on unique experiences and brand loyalty.

Build-A-Bear Workshop, Inc. is primarily owned by institutional shareholders, who hold 94.42% of the company's stock. Major institutional owners include Pacifica Capital Investments, LLC, BlackRock, Inc., Vanguard Group Inc, Thrivent Financial For Lutherans, De Lisle Partners LLP, American Century Companies Inc, and Morgan Stanley. Philip C. Timon is the largest individual shareholder, owning 53.15% of the company's shares. CEO Sharon John also holds approximately 4% of the company's ownership.