Stock events for Best Buy Co., Inc. (BBY)
Best Buy's stock (BBY) has been influenced by several events in the past six months (April 2025 - October 2025). As of October 3, 2025, the share price was $76.86, reflecting a 22.84% decline from October 4, 2024, but it has shown some recent positive movement, rising by 3.68% in the week prior to July 16, 2025, and 3.84% in the month prior to July 16, 2025. Key financial announcements include first-quarter results reported on May 29, 2025, a regular quarterly cash dividend announced on May 30, 2025, second-quarter results reported on August 28, 2025, another regular quarterly cash dividend announced on August 29, 2025, and the appointment of Meghan Frank to its Board of Directors on September 12, 2025. Analysts generally hold a "Buy" consensus rating for Best Buy stock, with an average price target suggesting a potential increase over the next year.
Demand Seasonality affecting Best Buy Co., Inc.’s stock price
Demand for Best Buy's products and services exhibits clear seasonality, with a substantial portion of its annual revenues generated during the holiday season, particularly in the fourth quarter. Consumers are highly "deal-focused" and are often attracted to predictable sales events. Key promotional periods that drive demand include Black Friday, back-to-school sales, and other seasonal events like Memorial Day. Best Buy actively prepares for these periods by offering attractive deals, extended holiday return policies, and expanded store hours. The company has observed that consumers tend to prioritize non-retail categories in their discretionary spending, leading them to seek out discounts and promotions for electronics and appliances.
Overview of Best Buy Co., Inc.’s business
Best Buy Co., Inc. is an American multinational specialty retailer of consumer electronics, headquartered in Richfield, Minnesota, operating in the retail sector, primarily in consumer electronics stores, computer stores, and electronic & computer repair services. The company offers a wide range of consumer electronics, computing products, and home appliances, along with services provided by its Geek Squad subsidiary. Best Buy markets products under brand names such as Best Buy, Best Buy Business, Best Buy Express, Best Buy Health, Geek Squad, Lively, Magnolia, and Pacific Kitchen and Home.
BBY’s Geographic footprint
Best Buy's primary geographic footprint is in the United States and Canada. As of September 29, 2025, there are 1,054 Best Buy stores operating across the United States, with California, Texas, and Florida having the highest concentrations of stores. In Canada, the company operates 160 stores, distributed between Best Buy and Best Buy Mobile. Best Buy previously had operations in China until February 2011 and in Mexico until December 2020. The company also utilizes e-commerce platforms such as Bestbuy.com.
BBY Corporate Image Assessment
In the past year, Best Buy has focused on evolving its brand and customer experience, undergoing a rebrand in late 2024 to emphasize its purpose to "bridge life through technology." The Geek Squad continues to reinforce the Best Buy brand and foster customer loyalty through its services. Best Buy has also received recognition for its corporate responsibility, being named a top retailer on the 2023 JUST 100 list and earning awards for sustainability.
Ownership
Best Buy Co., Inc. has a diverse ownership structure, with approximately 68.68% of the company's shares held by institutional investors including BlackRock, Inc., Vanguard Group Inc, State Street Corp, Charles Schwab Investment Management Inc, JPMorgan Chase & Co, Geode Capital Management, Llc, and Invesco Ltd. Individual investors and insiders also hold stakes in the company.
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