Stock events for Brunswick Corp. (BC)
Brunswick Corp.'s stock price has been influenced by several key events in the past six months. The company's Q4 2025 earnings exceeded revenue expectations, with sales up 15.5% year-on-year to $1.33 billion, and adjusted EPS of $0.58, beating analyst estimates. Shares surged following the earnings report, driven by investor optimism regarding stabilizing retail demand, Mercury Marine's market share, and management's positive outlook for 2026. Brunswick's stock started the year strong due to an upgrade and price target increase from Jefferies, citing improved business model dynamics, margins, and operating leverage. The company's 52-week stock price has ranged between $41.00 and $89.61.
Demand Seasonality affecting Brunswick Corp.’s stock price
Demand for Brunswick Corp.'s products and services exhibits seasonality, aligning with the typical patterns of the marine industry. The company generally anticipates sequential revenue and earnings growth in the second quarter, reflecting the peak boating season. Conversely, the third quarter is typically expected to experience sequentially lower revenue and earnings due to seasonal factors. A greater production increase is usually anticipated in the fourth quarter compared to the previous year's fourth quarter. Consumers are increasingly making purchases earlier in the season, which, combined with historically low dealer inventories, sets the stage for solid growth acceleration as dealers restock to meet demand.
Overview of Brunswick Corp.’s business
Brunswick Corporation is a manufacturer in the marine recreation industry, delivering marine and recreational experiences, technologies, and connections. The company has a portfolio of over 60 brands, with major product categories including propulsion systems, parts, accessories, marine technology, and boats. Brunswick also operates the Freedom Boat Club and Boateka.
BC’s Geographic footprint
Brunswick Corporation is headquartered in Mettawa, Illinois, and maintains a global presence with nearly 14,000 employees operating in 26 countries. It has regional headquarters in Verviers, Belgium; Monterrey, Mexico; Dandenong, Australia; and Dubai, UAE. The company also has a manufacturing plant in Joinville, Santa Catarina, Brazil, producing boats for the South American market.
BC Corporate Image Assessment
Brunswick Corporation has maintained a strong brand reputation, receiving accolades such as being recognized by Newsweek as one of America's Most Trustworthy Companies for the third consecutive year and by Forbes as one of America's Best Companies in 2025. The company also received over 100 awards in 2025. Specific product achievements include the Bayliner C21 being named the 2025 Moteur Boat of the Year and the Sea Ray SDX270 Surf receiving the Moteur Boat Magazine Innovation Award in Q3 2025. Brunswick also released its 2024 Sustainability Report.
Ownership
Brunswick Corporation has a broad ownership base, with a significant portion held by institutional investors. 727 institutional owners and shareholders hold a total of 84,584,368 shares. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., Massachusetts Financial Services Co., Harris Associates L.P., Turtle Creek Asset Management Inc., Dimensional Fund Advisors Lp, Fmr Llc, and American Century Companies Inc. Mutual funds and ETFs hold a substantial percentage of the common stock outstanding.
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$83.72