Brunswick Corporation (BC)

In July 2025, Brunswick reported second-quarter sales slightly above the prior year, with consolidated net sales of $1.45 billion. In October 2025, Brunswick reported Q3 2025 earnings, beating analyst estimates with an EPS of $0.97 and revenue of $1.36 billion. Analyst ratings during this period included Morgan Stanley maintaining a "Hold" rating while raising its price target from $51.00 to $72.00, and Citigroup maintaining a "Strong Buy" and increasing its target from $74.00 to $82.00. In November 2025, Brunswick's premium brands demonstrated strong performance at the Fort Lauderdale International Boat Show. On January 6, 2026, Jefferies upgraded the stock from "Hold" to "Buy" and significantly increased its price target from $65.00 to $115.00, while on January 12, 2026, Texas Capital downgraded Brunswick to "Hold" from "Buy". As of January 13, 2026, the stock was trading near its 52-week high, with a 52-week range between $41.00 and $88.45.

Demand for Brunswick Corp.'s products and services exhibits seasonality, particularly within the marine industry. "Early-season global trade shows" and the "prime retail season in the U.S." are key periods for the company. Brunswick has observed solid demand for its premium and core products throughout the year, with notable relative strength later in the season. Analysts anticipate the marine market to pick up in 2026. The company's diversified business model helps mitigate some of the inherent seasonality in the boating industry.

Brunswick Corporation is a global leader in marine recreation, focusing on designing, manufacturing, and marketing recreational marine products. The company operates in the Consumer Cyclical sector, specifically in the Travel & Leisure industry, with a focus on boat building. Brunswick's products include marine propulsion products, boats, and parts and accessories for marine and recreational vehicle markets. Key brands include Mercury Marine, Boston Whaler, Sea Ray, and others. The company also operates service, digital, and shared-access businesses, along with financing, insurance, and extended warranty services. Brunswick applies its technologies to mobile and industrial applications.

Brunswick Corporation has a significant global presence, operating in 27 countries and serving over 170 markets worldwide. The company's global headquarters is located in Mettawa, Illinois, U.S. Brunswick has established regional headquarters in Verviers, Belgium; Dandenong, Australia; and Dubai, United Arab Emirates.

Brunswick Corporation has maintained a strong brand reputation over the past year. In September 2025, Brunswick was named one of Newsweek's World's Most Trustworthy Companies for the third consecutive year. Brunswick was recognized by Forbes Magazine as one of America's Best Large Employers for 2024 for the sixth consecutive year. The company also received over 100 awards across its enterprise for the third straight year in 2024. Brunswick reported record sales and market share increases at several major early-season global trade and boat shows in 2025, including the Dusseldorf Boat Show. In November 2025, Brunswick's premium brands also delivered strong performance at the Fort Lauderdale International Boat Show.

Brunswick Corporation has a significant institutional ownership presence, with 781 institutional owners and shareholders holding a total of 86,587,026 shares. Vanguard Group Inc. is the largest individual institutional shareholder, owning 6.90 million shares, representing 10.61% of the company. Institutional shareholders collectively own 107.41% of Brunswick, while Brunswick insiders own 7.09%.