Bread Financial Holdings, Inc. (BFH)

In April 2025, Bread Financial's performance update showed improved net loss and delinquency rates, but a decline in credit card loans, and anticipated negative impacts from hurricanes. In July 2025, Q2 earnings were mixed, with a revenue miss but an EPS beat, and the credit card delinquency rate increased while the net charge-off rate decreased. August 2025 saw a slight decrease in net loss and delinquency rates, and a new $200 million share repurchase program was authorized. September 2025 showed continued improvement in delinquency and net loss rates. October 2025 brought strong Q3 earnings, a dividend increase, an expanded share repurchase authorization, a credit ratings upgrade from Moody's, and new partnerships in the home vertical.

Demand for Bread Financial's products and services exhibits seasonality, influenced by consumer spending patterns. Strong back-to-school shopping contributed to a 5% year-over-year increase in credit sales in Q3 2025, indicating that periods of increased retail activity drive higher credit card usage. The company's partnerships with retailers across sectors like apparel, beauty, and home goods further tie its performance to seasonal retail trends.

Bread Financial Holdings, Inc. (BFH) is a tech-forward financial services company based in Columbus, Ohio, specializing in payment, lending, and saving solutions. It operates in the Financials sector, offering private label and co-brand credit card programs, general-purpose cash-back credit, installment loans, split-pay products, and digital payment solutions. The company manages and services loans, and provides marketing, data, and analytics services to its partners under brands like Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings.

Bread Financial Holdings, Inc. primarily serves customers and consumer-based industries in North America, with a strong focus on the United States. The company's headquarters are located in Columbus, Ohio.

Bread Financial's brand reputation has been influenced by a credit ratings upgrade from Moody's and scrutiny related to credit card fees. The company anticipated a revenue loss due to the CFPB's rule to cut credit card late fees, which could have reputational implications, particularly concerning its service to subprime consumers.

Bread Financial Holdings, Inc. is predominantly held by institutional investors, accounting for approximately 97% of the company's shares, while retail and insider investors hold around 3%. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., Turtle Creek Asset Management Inc., Dimensional Fund Advisors Lp., State Street Corp., Franklin Resources Inc., American Century Companies Inc., Arrowstreet Capital, Limited Partnership, and Geode Capital Management LLC. Notable individual insider owners include Patrick J. Welsh, Russell L. Carson, and Thomas E. McInerney.