Bakkt Holdings, Inc. Class A (BKKT)

In May 2025, Bakkt reported a net income of $16.2 million and announced a cooperation agreement with Distributed Technologies Research (DTR). In July 2025, Bakkt announced preliminary Q2 2025 financial results and a definitive agreement to sell its Loyalty business. In August 2025, Bakkt reported total revenues of $577.9 million, raised $75 million, acquired approximately 30% of MarushoHotta Co. LTD, and appointed Akshay Naheta as CEO. Insider buying activity was reported in August 2025. In October 2025, Bakkt revised a stock option proposal and appointed Lyn Alden to its Board of Directors. The stock price as of October 24, 2025, was $28.84 per share.

Specific publicly available data on the demand seasonality for Bakkt Holdings, Inc.'s products and services is not provided. Bakkt's Q2 2025 earnings report mentioned that net loyalty revenues increased sequentially due to "higher transaction volumes driven by seasonal redemption promotions," suggesting some seasonality in its loyalty business, which the company is in the process of divesting. The crypto services revenue was noted to be influenced by "broader market activity."

Bakkt Holdings, Inc. (BKKT) is a Fintech company in the Technology sector, headquartered in Alpharetta, Georgia, and New York City. It provides a SaaS and API platform focused on cryptocurrency trading and loyalty solutions. Its major products include Bakkt Crypto, a trading platform; BakktX, an order matching technology; and Loyalty Solutions, which include redemption services. Bakkt's client base includes financial institutions, fintechs, and other businesses. Bakkt announced an agreement to sell its Loyalty business in July 2025 to focus on crypto infrastructure.

Bakkt Holdings, Inc. offers its crypto services in the United States, Latin America, Europe, and Asia. The company's headquarters are located in Alpharetta, Georgia, and New York City, U.S.

Information specifically detailing Bakkt's brand reputation in the past year and events affecting it is limited. Market perception and stock performance can heavily influence public opinion. The company's strategic realignment to a pure-play crypto infrastructure company and the divestiture of its loyalty business in 2025 could be seen as efforts to sharpen its focus and potentially improve its standing in the digital asset space. The ongoing partnerships and product developments aim to enhance its offerings and could positively impact its reputation.

Bakkt Holdings, Inc. has a diverse ownership structure, including institutional, individual insider, and general public shareholders. As of October 2025, Bakkt has 138 institutional owners holding a total of 2,571,434 shares. Individual insiders own approximately 3.65% of the company's shares. The general public holds approximately 73.8% of the shares.