Booking Holdings Inc. (BKNG)

Over the past six months, Booking Holdings Inc. (BKNG) stock has seen a significant increase. Strong financial results, including a 25% year-over-year revenue increase in 2023 and continued growth in 2024 and 2025, have impacted the stock positively. The company has also engaged in share repurchases and dividends, repurchasing approximately $6 billion of stock in 2024. Analyst ratings as of July 21, 2025, give a consensus recommendation of "Moderate Buy." Strategic partnerships and investments in AI are also recent key events.

Demand for Booking Holdings' products and services exhibits seasonality, influenced by leisure and business travel patterns. The company experiences strong performance during the spring and summer vacation planning periods. A seasonal uptick in its stock performance has been observed starting in late January. The first quarter is typically the seasonally lowest EBITDA quarter for the company.

Booking Holdings, Inc. (BKNG) is a leading American travel technology company operating as a global online travel agent (OTA). It connects travelers with accommodations, flights, rental cars, and experiences through its brand platforms, generating revenue from commissions and transaction fees. Key brands include Booking.com, Priceline, Agoda, KAYAK, OpenTable, and Rentalcars.com, along with other subsidiaries.

Booking Holdings Inc. has an extensive global reach, operating in more than 220 countries and territories and supporting its websites in over 40 languages. The company's primary operational regions include the United States, The Netherlands, and other international areas. The Netherlands region has shown particularly strong asset turnover ratios, indicating efficient asset utilization, followed by the United States and other regions.

In the past year, Booking Holdings has received several recognitions, including being named to Forbes World's Best Employers, ranked on USA Today's America's Climate Leaders 2024, and recognized on Fortune's World's Most Admired list. It also became the first online travel provider to have its net-zero science-based target verified by the Science Based Targets initiative (SBTi).

Booking Holdings Inc. is a publicly traded entity with shares primarily owned by institutional investors, who hold a significant majority of the company's shares. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Par Investment Partners LP is the largest individual shareholder.