BKNG

In the past six months, Booking Holdings' stock price declined by 9.49%, trading at $159.97 as of October 9, 2026, and decreased by 21.14% over the past year. A significant event was the FTC's July 2026 disclosure of intent to recommend a complaint against Priceline for alleged unfair practices, followed by an October 2026 Reuters report indicating potential FTC action against Booking Holdings for misleading hotel ads, possibly leading to over $500 million in penalties. Fears of Meta's AI agent, Muse, disintermediating online travel platforms also caused a roughly 10% stock decline. The company reported Q2 2026 earnings on August 3rd, with an EPS of $2.54 and revenue of $7.35 billion, both exceeding analyst estimates. A quarterly dividend of $0.42 per share was paid on September 30, 2026.