Beachbody Co., Inc. Class A (BODI)

The Beachbody Co., Inc. stock has experienced fluctuations, including a 59.18% increase between March 2025 and March 2026, but recently decreased by 1.3% since the beginning of 2026 and fell by 6.38% in the past week, though it saw a 49.18% rise over the last month. In 2025, BODi achieved positive net income and operating income for the first time since going public in 2021 and recorded its ninth consecutive quarter of positive adjusted EBITDA in Q4 2025. Total revenues for Q4 2025 declined by 35.7% year-over-year. The company transitioned from an MLM model to a single-level affiliate program and is focusing on direct-to-consumer operations, involving layoffs of approximately 33% of its workforce. BODi is also planning a retail expansion for its nutritional brands.

Demand for fitness products and services is trend-driven and cyclical, tied to consumer spending, seasonality, and shifts in technology or subscription models. Demand may fluctuate with trends such as New Year's resolutions or pre-summer fitness pushes.

BODi is a subscription health and wellness company providing fitness, nutrition, and stress-reducing programs. Its core business includes digital fitness subscriptions, nutritional supplements, and a direct-to-consumer sales network. The company's digital platform offers on-demand and live fitness and nutrition content. Major fitness programs include P90X, Insanity, and 21 Day Fix. BODi produces Shakeology nutrition shakes and Beachbody Performance supplements. The company previously offered MYXfitness exercise bikes but ceased sales in Q1 2025.

The Beachbody Co., Inc. operates in the United States, Canada, the United Kingdom, and France. While it primarily serves customers in North America, it also has an expanding international footprint through its digital platform.

The Beachbody Co., Inc. has been actively reshaping its brand reputation by transitioning away from its multi-level marketing (MLM) model and rebranding to BODi in March 2023. Historically, Beachbody's reputation suffered due to criticisms regarding its MLM model. In late 2024, BODi announced a shift to a single-level affiliate program, acknowledging that the MLM distribution model was outdated.

Institutional investors hold 74.48% of BODi's stock, with major holders including Raine Capital LLC and Vanguard Group Inc. Insiders hold 41.80% of the stock. Rpiii Rainsanity LP is the largest individual shareholder, followed by Jonathan Congdon and Michael Heller.