BRC Inc Class A (BRCC)

BRC Inc. stock has declined by 45.32% in the past six months, with a closing price of $0.83 on February 6, 2026. The Q2 2025 earnings reported an EPS of -$0.07, missing expectations, while revenue increased by 6.5%. The net loss for Q2 2025 was $14.5 million, and adjusted EBITDA was $2.4 million. Q3 2025 earnings reported an EPS of -$0.01, meeting estimates, with revenue slightly below expectations. The company expects to meet its revenue guidance of at least $395 million and Adjusted EBITDA of at least $20 million for fiscal year 2025. Following its earnings release on January 13, 2026, BRCC stock drifted 37.5% lower over the next 24 days.

Demand for Black Rifle Coffee Company's products shows seasonality and intermittent spikes, with search interest peaking at different times for coffee beans, pods, and ground coffee. The company runs seasonal promotions, such as a "Winter Clearance Sale".

BRC, Inc., known as Black Rifle Coffee Company, is a veteran-founded business specializing in premium coffee, content, and merchandise within the Consumer Non-Cyclicals sector. The company roasts and sells coffee, branded accessories, and apparel, fostering a strong lifestyle brand. Its products include coffee in various formats, RTD beverages, apparel, drinkware, and outdoor gear. BRC Inc. also produces online media content and distributes its products through an online store, wholesale channels, and physical coffee shops.

BRC, Inc. is headquartered in Salt Lake City, Utah, with facilities in Tennessee and Texas. The company operates coffee shops in several U.S. states and its products are available in approximately 1,700 retail locations across the United States. Black Rifle Coffee Company also ships to APO/FPO/DPO addresses and expanded into Canada in 2017.

Black Rifle Coffee Company has a strong brand reputation centered around its veteran-focused mission and pro-America stance. The company supports veterans, law enforcement, and first responders. A federal class-action lawsuit was filed in November 2025 alleging deceptive "Made in USA" advertising. In February 2026, Black Rifle Coffee Company collaborated with BRUNT Workwear and Niece Motorsports, sponsoring a NASCAR event and donating to the Boot Campaign organization.

BRC Inc. has 208 institutional owners holding 73,925,010 shares. Major institutional owners include Engaged Capital LLC, Alyeska Investment Group, L.P., and T. Rowe Price Investment Management, Inc. Individual insiders own 16.4% of the company, hedge funds own 21.2%, and the general public owns 21.8%. Key individual owners include Evan Hafer, Mat Best, and Jarred Taylor. BRCC insiders have bought more shares than they have sold in the past three months.