Dutch Bros, Inc. Class A (BROS)

In the past six months, Dutch Bros (BROS) stock has experienced various movements and events. As of November 26, 2025, the stock closed at $58.28, showing a 1.59% increase from the previous day. Over the past 30 days, the stock was down 2.66%, but it was up 10.03% over the past 12 months. Key financial highlights include strong Q2 and Q3 2025 performance. Analyst sentiment has been largely positive, with multiple firms issuing "Buy" or "Outperform" ratings. Travis Boersma, Executive Chairman of the Board, sold a significant number of shares.

Dutch Bros' business is subject to seasonal fluctuations, with higher nominal system sales during the summer months, leading to increased revenue and gross profit margins in the second and third quarters of its fiscal year. To maintain customer engagement and capitalize on seasonal preferences, Dutch Bros regularly introduces seasonal flavors and expanded food pilots.

Dutch Bros Inc. is a high-growth drive-thru coffee shop operator and franchisor, specializing in handcrafted beverages. Founded in 1992, the company offers a wide array of customizable hot, iced, and blended beverages, including espresso-based drinks, cold brew, and its proprietary blended beverages, "Dutch Freeze" and "Dutch Frost". Dutch Bros also offers its own "Blue Rebel" energy drink, teas, lemonades, smoothies, and is expanding its offerings to include a breakfast program. The company's Private Reserve coffee is a 100% Arabica three-bean blend.

Dutch Bros has a significant and expanding geographic presence across the United States, primarily concentrated in the Western and Southwestern regions. As of September 30, 2025, the company operated 1,081 locations across 24 states, and as of October 15, 2025, there were 1,088 Dutch Bros Coffee locations in the United States. Texas leads with 225 locations, followed by California with 215, and Oregon with 157 locations. The company aims to reach 1,000 stores by mid-2025 and has a long-term target of 2,029 locations by 2029, with approximately 68% of its locations being drive-thru only.

Dutch Bros has cultivated a strong brand reputation, known for its community-focused approach, high-energy customer experience, and emphasis on speed and superior service. In the past year, Dutch Bros has continued to reinforce its positive brand image through initiatives such as National Passenger Princess Day, launching in-app digital gift cards, philanthropic partnerships, brand collaborations, and local giveback days. The company's focus on barista training programs and community outreach initiatives further strengthens its reputation as a culture-driven coffee chain.

Dutch Bros Inc. has a diverse ownership structure, with institutional investors holding the largest percentage of shares, approximately 82% to 84.71%. Major institutional owners include Vanguard Group Inc., FMR LLC, and BlackRock, Inc. Individual and insider ownership accounts for approximately 10.73% of the company. Travis Boersma, co-founder and Executive Chairman, retains a significant insider stake and has substantial voting power. TSG7 A Management LLC is also listed as a major individual shareholder.