Stock events for Beyond Meat, Inc. (BYND)
Beyond Meat's stock price has significantly declined over the past six months, with a decrease of approximately 71.65%. The stock has seen a decline ranging from 73.14% to 76.15% over the past year. Recent news headlines have indicated periods of high volatility, alongside reports of a securities investigation. The company's share price as of January 9, 2026, was $0.98, a substantial drop from $3.63 on January 13, 2025.
Demand Seasonality affecting Beyond Meat, Inc.’s stock price
Beyond Meat's business is subject to seasonal fluctuations, with greater demand anticipated during the summer grilling season. Revenue contribution from the retail channel tends to be higher in the second and third quarters of the year. This seasonality is also influenced by increased purchasing ahead of holidays, customer shelf reset activities, and the timing of product restocking by retail customers. However, the impact of seasonality on product demand has been uncertain due to recessionary and inflationary pressures, and a general softness in the plant-based category.
Overview of Beyond Meat, Inc.’s business
Beyond Meat, Inc., founded in 2009 by Ethan Brown, produces plant-based meat alternatives. The company develops, manufactures, markets, and sells plant-based meat products designed to replicate beef, pork, and poultry, including the Beyond Burger, Beyond Mince, and Beyond Sausage. These products are sold under the "Beyond" brand name through various channels, including grocery stores, restaurants, and foodservice outlets.
BYND’s Geographic footprint
Beyond Meat has a global presence in 65 countries, with a concentration in North America, particularly the United States, followed by Canada, Australia, the Netherlands, and the United Kingdom. As of December 2024, Beyond Meat products were available at 27,000 retail outlets in the United States, 38,000 internationally, 38,000 foodservice outlets in the United States, and 26,000 internationally. The company operates manufacturing facilities in the United States and the Netherlands, and it previously operated a manufacturing plant in China.
BYND Corporate Image Assessment
Beyond Meat's brand reputation has faced challenges due to a decline in consumer interest in the plant-based meat category. Sales have been falling since 2021, with a nearly 30% decrease to consumers in 2023. Factors impacting its reputation include inflationary pressures, the association of plant-based meat with "ultra-processed foods," and past controversies. In response, Beyond Meat has reformulated products and is attempting to shift its image by increasingly using the moniker "Beyond" rather than "Beyond Meat."
Ownership
Beyond Meat, Inc. has 332 institutional owners and shareholders holding a total of 41,259,984 shares. Major institutional owners include Graham Capital Management, L.P., Parkwood LLC, BlackRock, Inc., and Vanguard Group Inc. Ethan Brown, the founder, holds 4.6% of the company as of 2024. Approximately 4.88% to 8.61% of the company's stock is held by institutional investors, 9.00% by insiders, and 82.38% by retail investors.
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$0.96