Byrna Technologies Inc. (BYRN)

Byrna Technologies' stock price declined by 35.00% between January 13, 2025, and January 9, 2026, from $26.77 to $17.40. The stock experienced a -14.1% movement between October 31, 2025, and January 11, 2026, due to increased competition from Wrap Technologies' new DFR-X drone interdiction system and bearish technical market signals. Prior to this, the stock had surged 336% over the year leading up to October 2024, driven by celebrity endorsements, retail expansion, and strategic partnerships.

Byrna Technologies experiences some demand seasonality, with "poor seasonality in Q3" (fiscal third quarter, ending August 31). Demand is expected to increase in fiscal Q4 (ending November 30) due to the holiday shopping period, with momentum continuing into fiscal Q1 (ending February 28) of the following year. Byrna builds inventory ahead of the holiday season to meet anticipated demand. The company has also been featured in Newsweek, indicating a rising national demand for less-lethal solutions.

Byrna Technologies Inc. specializes in personal security devices and less-lethal equipment, operating in the Aerospace & Defense industry. The company designs, manufactures, and sells non-lethal weapons like the Byrna HD, SD, and LE launchers, which fire chemical irritant or kinetic projectiles. Byrna also provides ammunition, accessories, specialized products, tactical launchers, crowd control solutions, and training programs for law enforcement and military personnel.

Byrna Technologies has a global presence, selling its products in the United States, South Africa, Europe, South America, Asia, and Canada. In the U.S., Byrna has expanded its retail presence, including national accounts with Bass Pro Shops and Cabela's, increasing its presence from 42 to 137 stores by October 2024. By February 2025, Byrna opened its second company-owned retail store in the Greater Nashville Area and planned to open additional stores in Fort Wayne, Scottsdale, and Salem. By October 2025, Byrna products were available in over 1,000 retail locations nationwide. Internationally, Byrna has ventured into Mexico through a collaboration for civilian use, secured an initial order from Uruguay's Interior Ministry, and deployed launchers at Argentine airports.

Byrna Technologies has seen a growing brand reputation due to the perceived value of its less-lethal security solutions. The company's expanding retail presence, successful marketing initiatives, and AI-driven advertising strategies have boosted web traffic and brand recognition. High-profile celebrity endorsements have amplified brand awareness. Responsive customer service and the introduction of ByrnaCare™ have reinforced its reputation as a leader in the less-lethal market.

Byrna Technologies Inc. is primarily owned by institutional shareholders, who hold 64.73% of the company, and company insiders, who own 37.10%. As of September 2025, 130 institutions held 14.77 million shares. Fmr LLC is the largest institutional holder with 3.41 million shares. Other significant institutional shareholders include Capital Research Global Investors, BlackRock, Inc., Vanguard Group Inc, and State Street Corp. Nlw1 LLC is the largest individual shareholder, owning 2.90 million shares. Pierre Lapeyre Jr. holds a significant stake of 13%, and CEO Bryan Ganz owns 4.2% of the shares.