Byrna Technologies Inc. (BYRN)

In the past six months, Byrna Technologies Inc. experienced several events impacting its stock price. The company reported Q3 2025 earnings on October 9, 2025, posting an EPS of $0.09, exceeding estimates by 80.00%, with revenue at $28.18 million. Earlier, on July 10, 2025, Byrna reported Q2 2025 earnings with an EPS of $0.10. Preliminary fiscal second-quarter revenues, announced on June 5, 2025, were a record $28.5 million, a 41% increase year-over-year. The stock price as of October 23, 2025, was $19.89 per share, representing a 36.98% increase from $14.52 per share on October 24, 2024.

Byrna Technologies experiences demand seasonality for its products and undertakes strategic inventory builds ahead of the holiday season. Demand for their personal security solutions typically increases during the latter part of the year. Strong sales momentum was also observed during Amazon's Prime Day and the July 4th holiday promotional period.

Byrna Technologies Inc. is a less-lethal defense technology company specializing in personal security solutions, operating within the Industrials sector, specifically in the Aerospace & Defense industry. The company's primary offerings include the Byrna line of handheld personal security devices, shoulder-fired launchers, and a variety of projectiles. Byrna also offers accessories and related safety products. The company sells its products through its e-commerce store, Amazon storefront, a dealer program, a network of outdoor and sporting goods stores, and to the professional security market via a "Train the Trainer" program.

Byrna Technologies Inc. has a global geographic footprint, generating revenue from sales in the United States, South Africa, Europe, South America, Asia, and Canada.

Byrna Technologies' brand reputation has been bolstered by its inclusion in a study by researchers from Harvard University, Stanford University, and Harvard Business School. The research found that exposure to Byrna's technology significantly increased respondents' willingness to pay for non-lethal devices, their openness to substituting them for lethal firearms, and their support for policies favoring less-lethal options. The company has also seen increased web traffic to its website, averaging 58,000 sessions per day in September, partly due to new advertising initiatives, including an AI-based ad campaign.

Byrna Technologies is primarily owned by institutional shareholders (64.33%) and Byrna Technologies insiders (37.12%), with a smaller percentage held by retail investors. Major institutional owners include Fmr LLC, Capital Research Global Investors, BlackRock Inc., Vanguard Group Inc, and State Street Corp. Among individual owners, Nlw1 LLC is the largest, holding 12.76% of the company's shares. Pierre F. Lapeyre Jr. also holds a significant insider stake of 12.73%, and CEO Bryan Ganz owns 7.59% of the shares.