Cars.com, Inc. (CARS)

Cars.com Inc. (CARS) stock declined by 31.56% between October 10, 2024, and October 9, 2025. In October 2025, shares jumped 4.9% after JP Morgan raised its price target to $16, while UBS adjusted its price target to $12. In August 2025, Cars.com reported its Q2 earnings, anticipating low-single-digit revenue growth for the second half of 2025. In April 2025, the company released its Industry Insights Q1 Report, highlighting strong new-vehicle sales but also growing affordability concerns.

Demand for Cars.com's products and services exhibits seasonality. Tax season typically leads to a surge in shopping activity. The automotive market experiences shifts throughout the year due to inventory adjustments, pricing changes, and consumer behavior. The fourth quarter often serves as a key research period for buyers looking to purchase in the early new year. Seasonality is a recognized factor in determining car prices across different geographic regions in the US.

Cars.com, Inc., operating as Cars Commerce Inc., is an audience-driven technology company in the automotive marketing services industry. It facilitates car buying and selling through a digital ecosystem. The Cars.com Marketplace offers new and used vehicle listings, pricing information, and expert reviews. Dealer Inspire provides digital retail technology and marketing services. AccuTrade offers trade-in and appraisal technology. Cars Commerce Media Network delivers in-market media solutions. DealerRater is a site for dealer and service shop ratings. Other brands include Auto.com, PickupTrucks.com, NewCars.com, CreditIQ, and DealerClub, a reputation-based automotive digital wholesale auction acquired in January 2025.

Cars.com, Inc. primarily serves the United States market and is headquartered in Chicago, Illinois. The company has expanded into Canada through the acquisition of D2C Media Inc. in November 2023.

Cars.com maintains a strong brand presence as the No. 1 most recognized automotive marketplace, visited by over 25 million in-market consumers monthly. In March 2025, Cars.com announced the winners of its Dealer of the Year Awards. In November 2023, Cars.com's Experience Report highlighted major automotive brands with the best reputation among consumers. In September 2025, Cars.com partnered with Uber Advertising's new "JourneyTV Presents". Customer reviews indicate issues such as frustrating car buying experiences and concerns about potential scams. There have also been complaints from private sellers regarding difficulties in listing their cars.

The ownership structure of Cars.com Inc. (CARS) includes institutional, retail, and individual investors. Major institutional owners include Fmr Llc, BlackRock, Inc., Vanguard Group Inc, iShares Core S&P Small-Cap ETF, Dimensional Fund Advisors Lp, State Street Corp, and Hill Path Capital LP. Recent insider trading activity includes sales by Matthew Crawford and Jill Greenthal, and a purchase by T. Vetter.