Maplebear Inc. (CART)

Over the past six months, Maplebear, Inc.'s (CART) stock price has declined by 23.78%, reaching a new 52-week low of $34.77 on February 5, 2026, influenced by competitive pressures, leading Stifel to lower its price target for Instacart from $49 to $46, while still maintaining a "Buy" rating. The company has also faced scrutiny from the New York Attorney General regarding its algorithmic pricing practices, and a jury in Portland ruled that Instacart must pay $16 million following an accident. In response to local delivery laws, Instacart has added a $5.99 fee in New York City and has been compelled to end priority access and other features in Seattle. Despite these challenges, InvestingPro analysis suggests the stock appears undervalued with impressive gross profit margins of 74.46%, and management has been aggressively buying back shares. Earnings are scheduled in seven days from February 5, 2026.

Demand for Instacart's products and services exhibits seasonality, with peak earning seasons for shoppers consistently offering higher potential, including holiday seasons, the back-to-school period, summer months, and tax refund season. Weather conditions also significantly impact demand, with snow, ice, extreme heat, and heavy rain leading to increased order volumes. Daily peak times for Instacart orders are typically early mornings, lunchtime, and evenings. During holidays, consumer shopping behavior shifts, with search activity peaking a few days before major events and orders tending to occur earlier in the day compared to the usual evening peaks.

Maplebear, Inc., known as Instacart, is an American retail media and delivery company based in San Francisco that provides online grocery shopping and delivery services across North America, connecting consumers with grocers and couriers through its app or website. Instacart's business model includes offering advertising services to CPG companies and SaaS solutions to retailers, generating revenue through transaction fees and advertisements.

Instacart's geographic footprint spans the United States and Canada, delivering to 13,000 cities from over 75,000 retail locations, partnering with more than 1,800 retailers, including 24 of the top 25 grocers in North America, reaching over 98% of households in the region. Instacart also facilitates alcohol delivery from 600 retail banners across 23,000 stores in North America and reaches nearly 98% of SNAP households, offering services from approximately 180 retail banners across all 50 states and Washington D.C. Recently, Instacart expanded its partnership with Costco Wholesale into European markets, launching same-day delivery services in France and Spain.

In the past year, Instacart has demonstrated a positive aspect of its brand reputation through successful advertising campaigns, including a nostalgic campaign promoting "prices from yesteryear" using late 1990s music and highlighting its platform as a place for emerging brands to achieve exceptional growth, showcasing 75 fastest-growing emerging brands in 2025. However, the company's reputation has faced challenges, including scrutiny from the New York Attorney General regarding algorithmic pricing practices and a $16 million jury ruling in Portland following an accident.

Maplebear Inc. (CART) has 912 institutional owners and shareholders holding a total of 251,071,423 shares. Major institutional owners include Sequoia Capital Operations LLC (10.67%), D1 Capital Partners L.P. (8.59%), Sequoia Capital Fund, L.P. (7.70%), The Vanguard Group, Inc. (7.25%), BlackRock, Inc. (6.17%), T. Rowe Price Group, Inc. (2.34%), The Goldman Sachs Group, Inc. (2.20%), and State Street Global Advisors, Inc. (2.06%). Other notable institutional holders include Sc Us (ttgp), Ltd., Victory Sycamore Established Value Fund Class A (VETAX), Vanguard Total Stock Market Index Fund Investor Shares (VTSMX), and iShares Core S&P Mid-Cap ETF (IJH). CEO Fidji Simo owns 0.7% of the company's shares.