Stock events for Maplebear, Inc. (CART)
Maplebear, Inc.'s stock has trended down by 10.19% in the past six months. Over the last year, the stock price has decreased by 17.89%, with a year-to-date return of -5.36%. Between November 2024 and November 2025, the share price experienced a decline of 3.62%. Recent company news includes solid third-quarter 2025 earnings, where EPS exceeded analyst expectations. Instacart also provided earnings guidance for the fourth quarter of 2025 and has announced expanded partnerships with Associated Food Stores and Kroger. Instacart has also introduced new enterprise AI solutions to make AI more accessible for grocers.
Demand Seasonality affecting Maplebear, Inc.’s stock price
Demand for Instacart's products and services exhibits clear seasonality and daily/weekly patterns. Daily peak hours for orders typically occur in the early morning, mid-morning, lunch rush, after school, evening peak, and late evening. Weekly patterns show moderate volume on Mondays, steady demand from Tuesday to Thursday, increased volume on Fridays, and Saturday as the peak volume day. Sundays also see strong morning and afternoon demand. Peak earning seasons include the holiday seasons, the back-to-school period, summer months, and tax refund season. During holidays like Thanksgiving and Christmas, there's a rise in small, last-minute orders.
Overview of Maplebear, Inc.’s business
Maplebear, Inc., operating as Instacart, is a North American grocery technology company offering online grocery shopping and delivery services. It operates within the Retail-Wholesale sector, specifically in the Internet Commerce and Services-Business Services industries. Instacart provides online grocery delivery and pick-up services, accessible through its website and mobile application, allowing customers to order groceries and alcohol from participating retailers. Personal shoppers fulfill these orders. Instacart also provides advertising services and enterprise-grade technology products and services for retailers through the Instacart Platform, which aims to power e-commerce experiences, streamline order fulfillment, digitize brick-and-mortar stores, and offer valuable insights. The company develops AI-powered solutions like Caper Carts, which are smart shopping carts equipped with cameras, sensors, and an Edge AI system.
CART’s Geographic footprint
Instacart's services extend across the United States and Canada. It serves nearly 98% of SNAP households across all 50 U.S. states and Washington D.C. Instacart partners with approximately 1,800 retailers, encompassing 100,000 grocery stores, and collaborates with 7,500 consumer packaged goods brands. Alcohol delivery is available from 600 retail banners across 23,000 stores in North America.
CART Corporate Image Assessment
In the past year, Instacart has focused on initiatives to positively impact communities and enhance its services. The company's "Instacart Health" hub provides resources and partnerships aimed at improving access to nutritious food options, including the "Fresh Funds" program. Instacart also launched "Community Carts," allowing customers to order goods for donation and have them delivered directly to food pantries. The company's advertising revenue has seen robust growth, attributed to strong contributions from both large and emerging brand partners. Instacart has also received expanded MRC Accreditation for its Carrot Ads and launched an animated holiday ad campaign.
Ownership
Maplebear, Inc. has substantial institutional ownership, with 929 institutional owners and shareholders holding a total of 252,048,775 shares. Major institutional owners include Sc Us (ttgp), Ltd., D1 Capital Partners L.P., Vanguard Group Inc, and BlackRock, Inc. Sequoia Capital Operations LLC is the largest shareholder, holding 11% of the company. Hedge funds collectively own between 8.5% and 10% of Maplebear. Insiders hold a significant proportion of the company, with ownership ranging from 15% to 17%. The general public owns an 11% stake.
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