Cracker Barrel Old Country Store, Inc. (CBRL)

Cracker Barrel's stock price has experienced significant fluctuations, with a decline of 28.45% to 30.71% over the last 12 months as of April 10, 2026. The stock price increased by 8.25% after the market closed following the release of the second-quarter fiscal year 2026 results, which exceeded analyst expectations despite declining revenue and earnings. The company declared a quarterly dividend of $0.25 per share, payable on May 13, 2026. Analyst ratings for CBRL are mixed, with a consensus of 'sell' and various price target adjustments.

Cracker Barrel's business model is tied to traffic from families, travelers, and holiday guests, indicating demand seasonality. The retail stores offer holiday and seasonal gifts, and the restaurants have historically featured seasonal and regional menu items, suggesting increased activity during holiday periods. Recent results showed traffic declines in November and December, with some improvement in January, indicating that the holiday season can be a significant period for the company.

Cracker Barrel Old Country Store, Inc. operates a chain of combined restaurant and retail stores with a Southern country theme, offering homestyle country food and a variety of decorative and functional retail items. The company also owns the fast-casual chain Maple Street Biscuit Company.

Cracker Barrel operates approximately 660 to 664 company-owned stores across 43 to 45 U.S. states. Maple Street Biscuit Company operates 68 stores in 10 states.

Cracker Barrel has focused on improving its brand image by rebuilding its reputation following past race-related controversies through scholarships and job skills programs. The company launched the 'Food for Families' initiative to address food insecurity and reduce food waste. Cracker Barrel reportedly backtracked on a remodel and logo change in December 2025. Guest metrics are improving, including a Google star rating of 4.28 and improvements in food, taste, service, and value scores. Management turnover has decreased, and the Cracker Barrel Rewards loyalty program has grown to over 11 million members, driving more than 40% of tracked sales.

Cracker Barrel is overwhelmingly owned by institutional investors, who collectively control approximately 96.01% of the company's outstanding shares. Major institutional shareholders include BlackRock, Inc., Vanguard Group Inc., GMT Capital Corp, American Century Companies Inc, State Street Corp, Allianz Asset Management GmbH, Biglari Capital Corp., Millennium Management Llc, Fmr Llc, and Charles Schwab Investment Management Inc. Sardar Biglari is a significant individual shareholder.