Celsius Holdings, Inc. (CELH)

Celsius Holdings, Inc. experienced a rebound in its stock price, increasing over 29% following a strong Q2 2025 report, reaching 52-week highs above $55 per share. In the second quarter of 2025, Celsius Holdings reported an 84% year-over-year revenue increase, reaching $739.3 million. The company's third-quarter 2025 financial results showed quarterly revenue of $725.1 million, a 173% increase from the prior year, and a U.S. energy category market share of 20.8%. A key event was the acquisition of Big Beverages Contract Manufacturing, L.L.C. for $75 million on November 1, 2024, which aimed to boost innovation and production capabilities. Additionally, the company announced the acquisition of Rockstar Energy (U.S. & Canada), which contributed approximately $11 million in revenue in its first month under Celsius. As of February 6, 2026, the closing stock price for Celsius Holdings was $50.57.

While specific detailed information on the exact seasonal fluctuations of Celsius Holdings' product demand is not extensively provided, there is a general acknowledgment of "seasonal influences" impacting the stock price in the past. The energy drink market, in general, can experience varying demand based on factors such as weather, holidays, and consumer activity levels.

Celsius Holdings, Inc. is a global beverage company specializing in functional energy drinks, operating within the beverage sector and energy drink industry. The company develops, processes, manufactures, markets, sells, and distributes functional energy drinks under the CELSIUS brand, which includes various lines like CELSIUS Originals, Vibe, ESSENTIALS, On-the-Go Powder, and CELSIUS Hydration. Celsius products are marketed as lifestyle and energy drinks designed to accelerate metabolism and burn body fat when combined with exercise. Celsius Holdings acquired Alani Nu on April 1, 2025, and also owns the Rockstar Energy brand. The company outsources manufacturing, packaging, and distribution, notably through a partnership with PepsiCo.

Celsius Holdings, Inc. distributes its products across the United States, North America, Europe, the Asia Pacific, and internationally, with approximately 95% of its revenue concentrated in North America. The company's products are available through various retail channels, including supermarkets, convenience stores, drug stores, nutritional stores, natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. International revenue for the third quarter of 2025 increased by 24% compared to the previous year, driven by growth in the Nordics and expansion markets such as the UK, Ireland, France, Australia, New Zealand, and Benelux.

Celsius Holdings has maintained a positive brand reputation, largely attributed to its positioning as a "healthy alternative" in the energy drink market. The company's products are sugar-free and rich in vitamins, appealing to active and health-conscious consumers, including Gen Z and female demographics. Key events that have positively affected its reputation include the strong performance of its core Celsius brand and the strategic acquisition of Alani Nu. The "LIVE. FIT. GO." marketing campaign aims to further enhance brand awareness and solidify Celsius Holdings' image as a leader in lifestyle energy.

Approximately 76.38% of Celsius Holdings, Inc.'s shares are held by institutional investors, including Vanguard Group Inc., Alliancebernstein L.p., and BlackRock, Inc. Insiders own about 16.36% of the stock, while public companies and individual investors hold approximately 12.75%. PepsiCo holds an 11% stake in Celsius, following investments made in 2022 and 2025.