Celsius Holdings, Inc. (CELH)

In October 2025, Celsius Holdings reported a 27% increase in international revenues and its shares had rallied 131.8% year-to-date. In November 2025, the company appointed Garrett Quigley as President – Celsius International. By December 2025, Celsius Holdings stock had risen 65.1% for the year. In March 2026, CELH shares experienced a 15% decline following Costco's introduction of a Kirkland-branded energy drink, though analysts largely considered this an overreaction. Deutsche Bank upgraded Celsius stock to "Buy" from "Hold," while lowering its price target. TD Cowen also reiterated a "Buy" rating. The company announced a new distribution agreement with Suntory Beverage & Food Spain. Celsius Holdings reported strong fourth-quarter 2025 earnings, beating analyst expectations. Despite these positive earnings, concerns were noted regarding the core Celsius brand's growth stalling and the acquired Rockstar brand's degradation. Free cash flow surged to $323.38 million in 2025. As of March 31, 2026, the stock was down 25.5% since the beginning of the year.

Celsius Holdings' financial results are highly seasonal, with weather significantly impacting demand. March has been the strongest month for CELH stock, while September tends to be the weakest month. The company typically experiences increased sales and marketing activities during the "100 days of summer" program, which extends into the third quarter, and strategic placement of Celsius branded coolers helps boost sales during the peak summer season.

Celsius Holdings, Inc. develops, processes, markets, sells, and distributes functional energy drinks and liquid supplements. Its product portfolio includes the CELSIUS brand, which offers various ready-to-drink beverages and powders. The company has expanded its offerings through strategic acquisitions, including Alani Nu and Rockstar Energy.

Celsius Holdings' primary market is North America, accounting for approximately 95% of its revenue. The company has a significant international presence and is actively expanding its global footprint. Its products are available in the Nordics, Canada, Australia, New Zealand, the United Kingdom, Ireland, France, Belgium, Luxembourg, the Netherlands, and Spain. Celsius leverages strategic partnerships for distribution, notably with PepsiCo in North America and Suntory Beverage & Food in Europe and Oceania.

Celsius Holdings has generally maintained a positive brand reputation, largely attributed to its alignment with consumer preferences for healthier, functional beverages. The acquisition of Alani Nu significantly enhanced its brand portfolio and market presence. Strategic partnerships with PepsiCo and Suntory have been crucial in bolstering its market reach and operational capabilities. The company has received accolades such as "Supplier of the Year" in Sweden and "New Beverage of the Year" in Australia and New Zealand. However, the company faces the risk of negative publicity, litigation, and regulatory actions if product claims are not consistently met. There have also been concerns about the core Celsius brand's growth slowing and the acquired Rockstar brand's performance.

Celsius Holdings, Inc. has a diverse ownership structure comprising institutional, retail, and individual investors. Major institutional shareholders include Alliancebernstein L.p., Vanguard Group Inc, and BlackRock, Inc. Among individual owners, Carl Desantis is the largest, holding 42.00% of the company's shares. PepsiCo holds an 11% stake in Celsius Holdings due to investments made in 2022 and 2025.