Celsius Holdings, Inc. (CELH)

Over the past six months, Celsius Holdings, Inc. stock has declined significantly. Key events impacting the stock include earnings reports, market volatility and geopolitical events, the acquisition of Alani Nu, analyst upgrades, increased competition from Costco's Kirkland Signature brand, and insider selling activity. The company released its Q4 2025 earnings on February 26, 2026, with an actual EPS of $0.040 USD. Q3 2025 earnings were released on November 6, 2025, reporting an actual EPS of -$0.270 USD, and Q2 2025 earnings on August 7, 2025, showed an actual EPS of $0.330 USD.

Analysis of Celsius Holdings, Inc. stock's seasonal charts suggests a period of seasonal strength. Historically, a "Buy Date of January 28 and a Sell Date of June 14" has resulted in a positive average return. The primary constraint on growth is currently market penetration rather than inherent demand.

Celsius Holdings, Inc. specializes in functional energy drinks marketed as healthy alternatives. Its product lines include CELSIUS Originals, CELSIUS ESSENTIALS, CELSIUS Hydration, and CELSIUS On-the-Go. The company also owns Alani Nu and Rockstar Energy. Celsius products contain ingredients like green tea, ginger, B vitamins, and vitamin C.

Celsius Holdings, Inc. distributes its products across the United States, North America, Europe, and the Asia Pacific, as well as internationally. Its products are available through various retail channels, including grocery stores, natural food stores, convenience stores, drug stores, nutritional stores, mass merchants, fitness centers, club stores, gyms, and e-commerce platforms.

Celsius Holdings has generally maintained a positive brand reputation due to its focus on "healthy" functional beverages. The acquisition of Alani Nu strengthened its position in the "better-for-you" energy drink segment. Challenges to its brand reputation include stalling core brand growth, an underperforming acquired Rockstar brand, and competition from private labels like Costco's Kirkland Signature brand.

Celsius Holdings, Inc. has a diverse ownership structure, including institutional, retail, and individual investors. Major institutional shareholders include Alliancebernstein L.p., Vanguard Group Inc, and BlackRock, Inc. PepsiCo is a key strategic partner with an approximate 11% stake. Carl DeSantis is the largest individual shareholder, holding a substantial 41.87% stake.