Celsius Holdings, Inc. (CELH)

The past six months have seen several significant events impacting CELH's stock price. Celsius announced the acquisition of Alani Nu in April 2025 and Rockstar Energy in September 2025. In the third quarter of 2025, Celsius reported a 55% year-over-year revenue increase. In November 2025, Celsius Holdings announced a $300 million share repurchase authorization. The transition of Alani Nu into PepsiCo's distribution network began in December 2025. A securities class-action lawsuit was filed in January 2025, alleging that Celsius misled investors. Analysts in late 2025 and early 2026 have maintained bullish outlooks. The stock price increased by 94.99% between January 13, 2025, and January 9, 2026.

Demand for Celsius Holdings' products exhibits seasonality, with consumer search interest tending to peak during the summer months, specifically between July and August.

Celsius Holdings, Inc. is a manufacturer, processor, and distributor of functional energy drinks and related products, offering premium, zero-sugar alternatives to traditional energy drinks with healthier ingredients. Major products include CELSIUS Originals and Vibe, CELSIUS ESSENTIALS, CELSIUS On-the-Go Powder, CELSIUS Hydration, Alani Nu (acquired in April 2025), and Rockstar Energy (acquired in September 2025). Celsius products are distributed through various retail channels and the company has a distribution agreement with PepsiCo, which holds an 11% stake.

Celsius Holdings operates in North America, Europe, and the Asia-Pacific region, with approximately 95-96% of its revenue concentrated in North America. The company has expanded its international presence to countries such as Canada, France, Ireland, New Zealand, the United Kingdom, Belgium, Luxembourg, and the Netherlands.

Celsius Holdings has solidified its brand reputation as a leader in the "Better-For-You" functional beverage space. As of 2025, Celsius has become the third-ranked energy drink brand in the United States, holding an 11% market share. The acquisition of Alani Nu further diversified its appeal. Celsius has also engaged in strategic marketing, including partnerships with collegiate sports marketing companies and a student ambassador program. However, the brand's reputation was impacted by a securities class-action lawsuit filed in January 2025.

Celsius Holdings, Inc. has a diverse ownership structure comprising institutional, individual, and retail investors. As of early 2026, institutional owners hold approximately 56.17% to 76.40% of the company's stock. Major institutional shareholders include Vanguard Group Inc., Alliancebernstein L.p., and BlackRock, Inc. Carl Desantis is the largest individual shareholder, owning 41.86% of the company's shares, followed by William H. Milmoe and Dean Desantis.