Celsius Holdings, Inc. (CELH)

Over the past six months, CELH's stock price has experienced a decline. Key events impacting the stock include the Q1 2026 Earnings Report, where Celsius Holdings reported record first-quarter revenue and adjusted earnings per share, driven by the acquisitions of Alani Nu and Rockstar Energy, although the gross margin declined. The acquisitions of Alani Nu and Rockstar Energy drove substantial inorganic growth and contributed significantly to the record Q1 2026 revenue. The Q4 and Full-Year 2025 Earnings Conference Call provided updates on the company's performance, including the initial impacts of the recent acquisitions and guidance for 2026, influencing stock performance.

Demand for Celsius Holdings' products is highly seasonal, with the summer months representing the most important selling season for the company. Celsius actively leverages this seasonality with marketing initiatives and the launch of limited-edition flavors tied to summer events. The company anticipates increased shelf space gains and new points of sale during this period. The consistent introduction of new flavors and line extensions is a core strategy to maintain consumer engagement and capture market share, especially during peak demand periods.

Celsius Holdings, Inc. is a global functional beverage company that develops, markets, sells, and distributes functional drinks and liquid supplements. The company operates in the Consumer Staples sector, focusing on non-alcoholic beverages, with its major products including the CELSIUS® brand of functional energy drinks and CELSIUS Hydration zero-sugar hydration powders. Celsius Holdings has expanded its portfolio through acquisitions, now also offering products under the Alani Nu® and Rockstar Energy® brand names, as well as post-workout functional energy drinks and protein bars.

Celsius Holdings, Inc. distributes its products in the United States, North America, Europe, the Asia Pacific, and internationally. North America is its most significant market, accounting for 96.3% of its revenue. The company has been actively expanding its international presence, with recent launches and growth in markets such as Australia, Canada, France, Ireland, New Zealand, Belgium, Luxembourg, and the Netherlands.

In the past year, Celsius Holdings' brand reputation has been influenced by its strong market performance and strategic partnerships. Celsius Holdings has achieved an approximate 20.9% dollar share of the U.S. ready-to-drink energy category. The company's partnership with PepsiCo for distribution has also bolstered its market presence and reach. A notable event impacting the company's reputation was the Flo Rida lawsuit, where a Florida court ruled in favor of rapper Flo Rida, finding Celsius Holdings in breach of contract.

Celsius Holdings, Inc. has a diversified ownership model, with 625 institutional owners and shareholders holding a total of 178,984,070 shares. Institutional investors collectively hold the majority of shares. Major institutional owners include Alliancebernstein L.p., Vanguard Group Inc, and BlackRock, Inc. Carl DeSantis is the largest individual shareholder, holding a controlling interest. PepsiCo also holds a strategic stake in Celsius Holdings, resulting from investments in 2022 and 2025.