Stock events for Church & Dwight Co., Inc. (CHD)
In the past six months (approximately April to October 2025), Church & Dwight's stock (CHD) has experienced a downward trend, declining by 20.64%. The share price as of September 23, 2025, was $87.21, a decrease from $103.14 on September 24, 2024. Key events impacting the stock include mixed Q1 2025 earnings with reduced full-year organic sales guidance, strong Q2 2025 earnings despite the stock hitting 52-week lows, several analyst downgrades, CEO Richard A. Dierker purchasing 5,470 shares of the company's stock, and the declaration of a quarterly dividend of $0.295 per share, paid on September 2, 2025.
Demand Seasonality affecting Church & Dwight Co., Inc.’s stock price
While Church & Dwight's business is generally not seasonal, certain product categories do experience seasonal fluctuations in demand. Sales of SPINBRUSH battery-operated toothbrushes and WATERPIK water flossers typically increase during the fall in anticipation of the holiday season. NAIR depilatories and waxes generally see higher demand in the spring and summer months. VITAFUSION and L'IL CRITTERS dietary supplements, along with ZICAM cold shortening and relief products, typically experience slightly higher sales in the fourth quarter, ahead of the cold and flu season and renewed health commitments. Several Animal Nutrition products within the Specialty Products Division (SPD) experience higher demand in the second and third quarters due to warmer weather.
Overview of Church & Dwight Co., Inc.’s business
Church & Dwight Co., Inc. (CHD) is an American consumer goods company specializing in personal care, household products, and specialty products. The company, founded in 1846 and headquartered in Ewing, New Jersey, has evolved from a baking soda manufacturer into a prominent player in the consumer goods sector. Its business is divided into three segments: Consumer Domestic, Consumer International, and Specialty Products Division. The company's portfolio includes well-known brands such as ARM & HAMMER, OxiClean, Trojan, First Response, Nair, Orajel, Vitafusion, L'il Critters, Batiste, Waterpik, Zicam, and TheraBreath. The Specialty Products segment focuses on sodium bicarbonate and other chemicals for industrial and agricultural customers, as well as animal agriculture productivity and wellness products.
CHD’s Geographic footprint
Church & Dwight Co., Inc. distributes its products globally, operating across Asia-Pacific, Europe, the Middle East, Africa, and the Americas. Its Consumer International segment specifically sells household and personal care products in diverse international markets, including Canada, Europe, Australia, and Asia. The Specialty Products segment primarily serves industrial and agricultural customers throughout the U.S. and Canada.
CHD Corporate Image Assessment
Church & Dwight's brands generally maintain a strong reputation for quality and value, with high consumer recognition. The company focuses on a portfolio of "power brands" that are key drivers of growth and compete in larger categories with potential for global expansion. Recent acquisitions like TheraBreath mouthwash and Hero (Mighty Patch acne care products) have experienced high consumption growth and gained market share throughout 2023. In 2025, the company acquired the Touchland brand. No specific negative events significantly impacting Church & Dwight Co., Inc.'s overall brand reputation in the past year were found.
Ownership
Church & Dwight Co., Inc. is largely controlled by institutional shareholders, who collectively own approximately 89% to 90.48% of the company. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., State Street Corp, Capital International Investors, Fundsmith LLP, Geode Capital Management, Llc, and JPMorgan Chase & Co. Individual investors (retail investors) hold about 9.65% of the company, while insiders own approximately 1.02% to 2.00% of the stock.
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