Clorox Company (CLX)

The Clorox Co.'s stock price has declined over the past six months and year. Key events impacting the stock include the implementation of a new ERP system in the U.S. that led to temporary disruptions and lower shipments, a cybersecurity attack in August 2023, the unwinding of its Glad joint venture with Procter & Gamble by early 2026, a 19% decrease in net sales in Q1 fiscal year 2026, and the declaration of a quarterly dividend of $1.24 per share in November 2025.

Demand for Clorox's products varies seasonally. Cleaning product interest peaks in August and November, while grilling product demand spikes during warmer months and holidays. Water purifier interest peaks in late summer and fall. Cat litter sales increase during winter months and periods of rain. The beauty and personal care market experiences seasonality, with increased interest in extra moisturizers during winter.

The Clorox Co. is a multinational manufacturer and marketer of consumer and professional products, operating through four divisions: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning and disinfecting solutions under brands like Clorox and Pine-Sol. The Household segment features cat litter, bags and wraps, and grilling essentials. The Lifestyle category includes dressings, dips, seasonings, sauces, natural personal care items, and water-filtration systems. Internationally, the company offers a variety of goods including laundry enhancements, home care solutions, water-filtration systems, grilling items, pet litter, food products, bags and wraps, natural personal care items, and professional cleaning and disinfecting products.

Clorox has a global presence, selling products in over 100 countries and operating in approximately 25 countries and territories. North America is the largest revenue contributor, with the United States as its top market.

The Clorox Co. maintains a strong brand reputation, with approximately 80% of its brands holding either the No. 1 or No. 2 market share in their categories. Clorox was recognized as No. 1 on Barron's 100 Most Sustainable Companies list for the third consecutive year in 2025.

The Clorox Co. is primarily owned by institutional investors, who hold approximately 83% to 84.65% of the company's stock. Vanguard Group Inc. is the largest individual shareholder, owning 12.90% of the company. Individual investors hold about 13.97% of the stock, while insiders own approximately 1.38%.