Clorox Company (CLX)

The Clorox Co.'s stock price faced challenges over the past six months, with a 12.1% plunge as of April 10, 2025, due to macroeconomic factors, cost inflation, and divestitures. While Q2 fiscal year 2025 revenues and earnings surpassed estimates, revenues still declined 15% year-over-year. However, Q1 fiscal year 2025 saw net sales increase by 38% due to lapping the cyberattack impacts. As of July 18, 2025, the share price was $128.37, a 3.50% decline from July 22, 2024, with a 6-month return of -21.30%.

Demand for The Clorox Co.'s products exhibits seasonality, particularly for cleaning and disinfecting lines, with increased demand during flu seasons. The company ramps up marketing efforts and employs promotional pricing and seasonal sales strategies. Certain product categories, like water filtration and grilling products, also show seasonal fluctuations. External events, such as the COVID-19 pandemic, can cause significant surges in demand.

The Clorox Co. is a multinational manufacturer and marketer of consumer and professional products in the Consumer Staples sector, specifically the Household/Personal Care industry. It has a presence in cosmetics & toiletries, consumer health, pet care, and food sectors with brands like Clorox, Liquid-Plumr, and Glad.

Clorox has a significant global presence, selling products in over 100 countries and operating in approximately 25 countries and territories across Asia, North America, Europe, and other regions. North America is its largest market, contributing over 76% of total revenue in 2022, with the United States being the top market.

The Clorox Co. has maintained a strong brand reputation, ranking No. 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year in 2024. Its brand value remained above pre-pandemic levels at 60% as of June 30, 2023. However, a cyberattack in August 2023 impacted IT systems, leading to reduced production capacity and product shortages, which likely had a temporary negative impact on its reputation.

The ownership structure of The Clorox Co. is predominantly institutional, with institutional investors holding between 52.45% and 81.93% of the company's stock. Vanguard Group Inc is the largest individual shareholder. Insider ownership is relatively small, while retail investors hold between 18.43% and 47.25% of the stock.