Clorox Company (CLX)

Over the last six months, The Clorox Co. stock price has decreased. Key events impacting the stock include mixed Q2 Fiscal Year 2026 earnings, a consensus recommendation of 'Reduce' from analysts, a planned acquisition of GOJO Industries, and the completion of the final phase of its Enterprise Resource Planning (ERP) system implementation.

Demand seasonality for Clorox's products varies across its portfolio. Kingsford charcoal demand is highest in the summer. Burt's Bees lip balms see peak search volume in July and increased sales in November, with the winter-to-spring transition also being a peak period. Clorox disinfecting wipes sales increase during flu season and back-to-school periods. Brita water filter replacement is driven by usage rather than seasonality. New Hidden Valley Ranch flavors are often launched in the springtime.

The Clorox Co. was founded in 1913 and is headquartered in Oakland, California. Its product lineup includes brands such as Clorox, Glad, Burt's Bees, Brita, Kingsford, Hidden Valley, Pine-Sol, Liquid-Plumr, Formula 409, Tilex, S.O.S., Fresh Step, Scoop Away, and Ever Clean. The company's mission is to make everyday life better through innovation, sustainability, and superior product performance.

Clorox has a significant market presence in North America and extends its reach across international markets. Its brands are sold in over 100 countries and nearly every region of the world. More than 80% of the company's sales are generated from brands holding the No. 1 or No. 2 market share positions.

In fiscal year 2026, The Clorox brand received Kantar's Outstanding Innovation Award. The company was also recognized among America's Greatest Companies and the World's Most Trustworthy Companies by Newsweek, and as one of the World's Top Companies for Women by Forbes. While a cyberattack in 2023 led to revenue loss and product shortages, the provided information does not explicitly detail its reputational impact within the past year.

Approximately 53.64% of The Clorox Co.'s stock is owned by institutional investors, 0.39% by insiders, and 45.96% by public and individual investors. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., State Street Corp, and Invesco Ltd.