Clorox Company (CLX)

The Clorox Co. (CLX) stock price declined approximately 14.37% to 25.42% between October 1, 2024, and September 30, 2025, trading around $123.30 in early October 2025. Key events include a 27% surge in net sales for Q1 Fiscal Year 2025 due to lapping the cyberattack impact, the divestiture of the Better Health VMS business in September 2024, analyst ratings generally maintaining a "Hold" or "Reduce" rating, and the declaration of a regular quarterly dividend of $1.24 per share in September 2025.

Demand for Clorox products is influenced by external events, such as the COVID-19 pandemic, which led to a surge in demand for disinfectants. The August 2023 cyberattack also caused product shortages. Demand for cleaning and health-related products may increase during colder months, while grilling products may see a seasonal peak in demand during warmer months. Elevated demand for disinfectant products is likely to persist.

The Clorox Company operates in the Consumer Staples sector, focusing on household goods, food, pet care, and commercial cleaning. Its portfolio includes Health and Wellness products like Clorox bleach and RenewLife vitamins (though the Better Health VMS business was divested in September 2024), Household products like Glad trash bags and Kingsford charcoal, Lifestyle products like Hidden Valley Ranch dressings and Burt's Bees, and an International segment covering various products sold outside the United States.

Clorox has a global presence with operations in approximately 25 countries and territories and products sold in over 100 countries. North America is the largest revenue contributor, accounting for over 76% of sales in 2022, with the U.S. being its top market. The company is expanding in high-growth emerging markets, particularly in Latin America and Asia.

The most significant event impacting Clorox's brand reputation was the cyberattack in August 2023, which caused operational disruptions, order processing delays, and product outages. By Q1 of fiscal year 2025, Clorox reported it had fully restored overall market share. Clorox was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year in 2024.

The ownership structure of The Clorox Co. (CLX) is predominantly institutional, with institutional shareholders holding approximately 63.33% to 88.12% of the company's stock. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual investors hold approximately 10.57% to 36.35% of the stock, while Clorox Co. insiders own a smaller percentage, typically under 1%.