Vita Coco Company, Inc. (COCO)

The Vita Coco Co., Inc. stock experienced significant growth in the past six months, increasing by 65.03% as of December 15, 2025, and 45.90% as of January 14, 2026, reaching an all-time high of $55.10 USD around December 15, 2025. Key events impacting the stock price include strong Q2 and Q3 2025 earnings, a raised full-year 2025 outlook, the removal of tariffs on Brazilian coconut water imports, pricing actions, improved inventory, and valuation concerns.

Demand for The Vita Coco Company's products exhibits seasonality, with peak demand typically occurring during the summer months. The company plans to build its inventory during the winter when demand is lower. Strong consumer demand for its core coconut water product has been a consistent driver of the company's performance. The broader coconut water market is experiencing significant growth, with a projected CAGR of 17.3% through 2030.

The Vita Coco Co., Inc. is a global producer, marketer, and distributor of coconut water beverages, pioneering the modern coconut water industry. The company operates within the consumer staples sector, specifically the beverages industry and the functional beverage sector, with a mission to make the benefits of coconuts accessible and to build better-for-you beverages and mindful brands. The company's major products include Vita Coco Coconut Water, Runa clean energy drink, Ever & Ever sustainable enhanced water, PWR LIFT protein-infused water, Vita Coco Treats coconut milk-based drink, private label products, and other coconut-infused products.

The Vita Coco Company has a global distribution network, with products available in over 35 countries. The company's operations are divided into the Americas and the International segment. North America, the U.K., and Germany are identified as primary markets. Vita Coco holds a leading market position in the U.S. and U.K. Coconuts are sourced from multiple tropical regions, including the Philippines, Brazil, Thailand, Vietnam, Indonesia, and Sri Lanka.

The Vita Coco Company has maintained a strong brand reputation, recognized for its brand equity within the coconut water and plant-based hydration segments. The positive reputation is driven by consumer demand for healthier, natural alternatives. The company emphasizes its commitment to high-quality, sustainably sourced ingredients and its focus on natural, healthy hydration. Vita Coco is engaged in sustainable and ethical sourcing practices, including the Seedlings for Sustainability™ initiative. No significant negative events impacting the brand's reputation were reported.

The Vita Coco Co., Inc. is primarily controlled by institutional investors, who collectively hold a significant majority of its shares. Major institutional owners include Fmr Llc, BlackRock, Inc., and Vanguard Group Inc. Verlinvest Beverages Sa was noted as the largest single shareholder. Individual investors hold approximately 9.3% to 11% of the company's shares. Insiders maintain a notable holding, with CEO Martin Roper owning approximately 2.2% of the shares.