Vita Coco Company, Inc. (COCO)

In the past six months, several events have influenced The Vita Coco Co., Inc. (COCO) stock price. On July 30, 2025, Vita Coco reported its second-quarter 2025 financial results, which surpassed analysts' expectations for revenue and earnings per share, but the company's full-year revenue guidance slightly missed analyst projections, leading to an 8.9% drop in the stock price. In October 2025, the stock saw a 4% jump, attributed to a cooler-than-expected inflation reading. Earlier in the period, discussions around "Donald Trump's 'Liberation Day' tariffs" caused market turbulence, though stocks, including COCO, later rebounded. The company is scheduled to report its third-quarter 2025 financial results on October 29, 2025.

While specific detailed seasonality data for The Vita Coco Co., Inc. products is not explicitly provided, general trends in the coconut water market suggest it is becoming a "household staple" in North America and Western Europe. The company is actively working to expand its shelf space and introduce new pack types and formats, indicating a strategy to cater to broader consumption occasions beyond specific seasonal peaks. The versatility of coconut water suggests a demand that extends throughout the year rather than being confined to a particular season.

The Vita Coco Company, Inc. operates as a platform for various functional beverage brands in the Non-Alcoholic Beverages sector. Its flagship product is Vita Coco coconut water, which holds a significant market share in the United States. The company's product portfolio includes Runa, Ever & Ever, and PWR LIFT, as well as coconut oil, coconut juice, and coconut milk products. Vita Coco also supplies private label products to retailers in both the coconut water and coconut oil categories.

The Vita Coco Company has a substantial international presence, with operations divided into an Americas segment and an International segment. The company sources its coconuts from thousands of small family farms across multiple countries, including the Philippines, Thailand, Sri Lanka, Indonesia, and Malaysia. Vita Coco products are sold in over 30 countries globally.

The Vita Coco Company has actively focused on enhancing its brand reputation through sustainability and community engagement initiatives over the past year. The company released its 2024 Impact Report in May 2025, highlighting its commitment to ESG strategies. A key achievement noted was the distribution of over one million seedlings through its "Seedlings for Sustainability" program, aiming for 10 million by 2030. In September 2025, Vita Coco brought its "Seedlings for Sustainability" initiative to life with a "Supporting Farmers Market" experience. The company also engaged in consumer-focused promotional activities, such as debuting Halloween costumes for Labubu Dolls in September 2025, which contributed to 4,000 new sign-ups for its loyalty program. Additionally, Vita Coco unveiled a "Concrete Jungle Gym" experience in Brooklyn in September 2025, encouraging physical activity and offering coconut water for refreshment. The company is also a Certified B Corporation, reflecting its commitment to social and environmental responsibility.

The ownership structure of The Vita Coco Co., Inc. is a mix of institutional and individual investors. Major institutional shareholders include Fmr Llc, BlackRock, Inc., Vanguard Group Inc, Wasatch Advisors Inc, Artisan Partners Limited Partnership, D. E. Shaw & Co., Inc., Loomis Sayles & Co L P, and Geode Capital Management, Llc. Significant individual and insider owners include Axelle Henry, Eric Melloul, Michael Kirban, Beverages Sa Verlinvest, Martin F. Roper, and Vc Sarl Rw.