ChoiceOne Financial Services, Inc. (COFS)

ChoiceOne Financial Services, Inc.'s stock has traded within a 52-week range of $24.89 to $35.40. The company completed its merger with Fentura Financial, Inc., effective March 1, 2025, which expanded ChoiceOne's presence and increased its asset size to approximately $4.3 billion. Hovde Group downgraded ChoiceOne Financial Services from an "Outperform" rating to a "Market Perform" rating on January 7, 2026. Wall Street Zen upgraded the stock from a "hold" to a "buy" rating on December 21. Weiss Ratings reiterated a "hold (c)" rating on October 8. The consensus rating on ChoiceOne is "Hold," with an average one-year price target of $37.00. Director Eric E. Burrough purchased 5,000 shares at $28.50 on November 17, 2025. ChoiceOne also raised its quarterly dividend to $0.29 (annualized $1.16), resulting in a dividend yield of approximately 4.1%.

ChoiceOne Financial Services, Inc. experiences demand seasonality, particularly in its deposit base, which saw a decline of $98.0 million as of June 30, 2025, compared to March 31, 2025, due to seasonal municipal fluctuations and a reduction of higher-cost deposits acquired from the merger. Seasonal chart analysis suggests a period of seasonal strength for the financial sector from November 22 to April 13, with a "Buy Date of October 9 and a Sell Date of January 1" historically resulting in positive returns.

ChoiceOne Financial Services, Inc. offers a range of financial products and services to individuals, small to medium-sized businesses, and community organizations, including deposits, safe deposit services, ATM services, commercial lending, consumer loans, insurance and investment products, and trust and wealth management services. The company also owns intellectual property for a fintech product.

ChoiceOne Financial Services, Inc. operates 56 offices across West, Central, and Southeast Michigan, spanning several counties including Kent, Ottawa, Muskegon, Newaygo, Lapeer, St. Clair, Macomb, Genesee, Jackson, Livingston, Ingham, Saginaw, Shiawassee, and Bay.

ChoiceOne Financial Services, Inc. has focused on strengthening its community ties and enhancing its digital security. The company celebrated its 125th Anniversary in 2023. The consolidation of ChoiceOne Bank and The State Bank in March 2025 was presented as a natural fit to enhance community support. ChoiceOne transitioned its website domain to '.bank' to provide enhanced security and verification.

ChoiceOne Financial Services, Inc. is owned by a mix of institutional shareholders (43.28%), insiders (18.08%), and retail investors (38.64%). Major institutional owners include Fourthstone LLC, Blackrock Inc, The Vanguard Group Inc, Alliancebernstein L.P., State Street Global Advisors, Inc., Banc Funds Company, L.L.C., Raymond James Financial, Inc., and Geode Capital Management, LLC. The largest individual shareholder is Bruce John Essex Jr., who owns 3.09% of the company.