Traeger, Inc. (COOK)

Over the past six months, Traeger, Inc.'s stock price has significantly decreased. Key events include the Q3 2025 earnings report with a GAAP net loss of $89.8 million, primarily due to a goodwill impairment, but revenue beat expectations. Q2 2025 results showed a decrease in total revenues and grill sales, but an increase in consumables. Q1 2025 results indicated a slight dip in total revenue, with growth in the grills segment offset by declines in consumables and accessories. Several analysts have adjusted Traeger's price target.

Demand for Traeger, Inc. products exhibits seasonality, with the first quarter typically being slower. The peak selling season for grills generally runs from Memorial Day through the end of the summer. Demand was pulled forward during the COVID-19 pandemic, impacting current consumer demand.

Traeger, Inc. is a leading company in the outdoor cooking market, specializing in wood pellet-fueled barbecue grills. The company operates within the Consumer Discretionary sector, focusing on Furnishings, Fixtures & Appliances and Consumer Electronics/Appliances. Traeger's business includes wood pellet grills with WiFIRE® technology, gas griddles, consumables like wood pellets, rubs, spices, and sauces, and grilling accessories. The company also provides digital content through its app and online community.

Traeger, Inc.'s geographical segments include North America and the Rest of the World. The majority of the company's revenue is generated from its North American operations. While North American operations have shown growth, the "Rest of World" segment has experienced declines.

Traeger has a strong brand image and customer loyalty within the wood-fired grilling community, positioning itself as a recognized lifestyle brand in the premium outdoor cooking segment. Promotional activities, such as Ace Hardware including the Traeger Pro Series 34 Wood Pellet Grill in its holiday deals, could have positively impacted brand visibility and consumer demand. No specific events negatively affecting Traeger, Inc.'s brand reputation in the past year were prominently found in the search results.

Traeger, Inc. has a mixed ownership structure. Institutional shareholders hold approximately 31.81% to 37.73% of the company's stock. Insiders hold a significant stake, with some sources indicating insider ownership as high as 78.66%. Retail investors hold a notable portion, with some data suggesting approximately 24% to 50.54% of the stock is held by the general public and individual investors.