Traeger, Inc. (COOK)

Traeger, Inc.'s stock price has experienced significant declines over the past six months. Key events impacting the stock include the Q1 2025 earnings report where Traeger reported earnings and revenues that topped estimates, and the Q2 2025 earnings report where Traeger announced a loss and lagging revenue estimates. Analyst ratings around October 18, 2025, gave Traeger, Inc. a consensus recommendation of "Reduce." On October 13, 2025, the stock price moved up by over 2.02% to $1.01, and on October 15, 2025, its trading volume exceeded the daily average by 21.72%. The company is scheduled to report its Q3 2025 earnings on November 5, 2025.

Demand for Traeger's products exhibits clear seasonality, aligning with trends in the outdoor cooking industry. The peak season for grill sales typically occurs during the warmer months, with retailers actively promoting grills in the springtime. Prices for grills tend to be higher at the beginning of the grilling season and often see significant drops after major summer holidays. Traeger's Q2 2025 earnings call noted better-than-expected consumer demand of grills at retail with positive unit sell-through growth during the peak season.

Traeger, Inc. designs, manufactures, and markets wood pellet grills and outdoor cooking appliances. The company operates in the Consumer Discretionary sector, specifically in the Furnishings, Fixtures & Appliances or Consumer Electronics/Appliances industry. Traeger offers a range of hardwood-pellet grills, including the Pro Series, Ironwood Series, and Timberline Series, many of which feature WiFIRE® technology. The company also provides accessories, consumables like Traeger-branded wood pellets, rubs, and sauces, and digital content such as instructional recipes and videos.

Traeger distributes its products across North America through direct-to-consumer e-commerce channels and major retail partners. The company has also expanded into Europe, Australia, and select Asian markets, with the majority of its revenue generated from North America.

Traeger's brand reputation has seen mixed signals in the past year. Analyst sentiment indicates a "Reduce" consensus rating, and Weiss Ratings reiterated a "Sell (D-)" rating for Traeger in October 2025. Traeger launched partnerships with major brands like Bud Light, Budweiser, and Pepsi Frito-Lay to engage new consumers and broaden its brand reach. Positive product reviews also contribute positively to its reputation.

Approximately 46.84% of Traeger, Inc.'s stock is held by institutions, while 14.70% is held by insiders. Major institutional owners include Ontario Teachers Pension Plan Board, Capital World Investors, Vanguard Group Inc, and BlackRock, Inc. Major individual and insider owners include AEA Investors LP, Jeremy Andrus (CEO), and Trilantic Capital Management LP.