Traeger, Inc. (COOK)

Traeger reported a Q3 2025 EPS of -$0.17, missing expectations, but revenue increased by 2.7% to $125.4 million. The company recorded a net loss of $89.8 million, including a $74.7 million goodwill impairment and announced "Project Gravity" for $50 million in cost savings. Traeger received a non-compliance notice from the NYSE and scheduled a vote on a reverse stock split. Analyst sentiment is cautious with a consensus "Reduce" rating and a $2.09 price target. The stock has been volatile, trading near multi-month lows, and closed at $0.99 on February 5, 2026.

Demand for Traeger's products is seasonal, aligning with the grilling season, causing revenue fluctuations. There was a pull-forward of demand in 2020 and 2021 due to the pandemic, which has since reversed. Traeger aims to improve retail execution and customer experience during peak season.

Traeger, Inc. (COOK) specializes in wood pellet-fueled barbecue grills and operates within the Consumer Discretionary sector. Their core product is wood pellet grills, which are IoT devices controllable via the Traeger app. They offer a range of related products, including wood pellets, rubs, spices, sauces, accessories, digital content, and branded apparel. In 2023, Traeger expanded into the griddle category.

Traeger, Inc. distributes its products across North America through e-commerce and retail partners. The company also has an international presence in Europe, Australia, and select Asian markets, with North America as its dominant market.

Traeger maintains a strong brand reputation, recognized for its high Net Promoter Score and positive online reviews. They have cultivated a loyal customer base known as the "Traegerhood," contributing to recurring revenue. The brand is perceived as the "Apple" of outdoor cooking. However, poor operating performance and stock price decline could impact brand perception.

Institutional investors hold approximately 32% to 34% of Traeger, Inc.'s stock. AEA Investors LP holds around 24-24.7% of shares, and Ontario Teachers Pension Plan Board owns approximately 18-18.2%. CEO Jeremy Andrus holds about 10-15.96% of the company and serves as Chairman of the Board.