Traeger, Inc. (COOK)

New York Stock Exchange:
COOK
| Latest update: May 25, 2026, 6:24 PM

Stock events for Traeger, Inc. (COOK)

Traeger received a notice from the NYSE for failing to meet continued listing standards. The company released its Q3 2025 earnings. The stock bounced 26% in the preceding month. Traeger announced its Fourth Quarter and Full Year 2025 results, leading to a stock price decrease. Traeger announced a 1-for-50 reverse stock split. Traeger introduced the all-new Westwood Series of wood-pellet grills. Traeger expanded its outdoor cooking experience with the all-new Irontop. The company is scheduled to release its Q1 2026 financial results and hold an earnings conference call.

Demand Seasonality affecting Traeger, Inc.’s stock price

Demand for Traeger, Inc. products is seasonal, aligning with outdoor cooking trends. The outdoor leisure goods segment typically sees heightened activity as warmer weather arrives. Grill revenues tend to decrease during the winter season, while consumables revenue can still grow. The holiday season also drives significant community engagement and product usage.

Overview of Traeger, Inc.’s business

Traeger, Inc. specializes in outdoor cooking equipment, particularly wood pellet grills. The company operates in the Consumer Discretionary sector, offering a range of grills, wood pellets, rubs, spices, sauces, and accessories. Traeger's grills often feature WiFIRE® technology for remote control and monitoring.

COOK’s Geographic footprint

Traeger, Inc. distributes its products across North America, Europe, Australia, and select Asian markets. The company sells its products through retailers, distributors, and directly to consumers via e-commerce and major retail partners.

COOK Corporate Image Assessment

Traeger maintains a strong brand reputation as the creator and category leader of the wood pellet grill. The company fosters its "Traegerhood" community through cooking classes, recipe development, and competitive grilling events. Despite financial challenges, the brand remains strong.

Ownership

Major institutional owners include AEA Investors LP, Ontario Teachers' Pension Plan Board, and Charles Schwab Investment Management, Inc. Key individual owners and insiders include CEO Jeremy Andrus, Dominic Blosil, and James H. Hardy Jr. The general public owns approximately 29% of the company.

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Price Chart

$56.39

1.90%
(1 month)

Top Shareholders

Province of Ontario
18.02%
The Vanguard Group, Inc.
2.42%
BlackRock, Inc.
1.91%
Artisan Partners Asset Management, Inc.
1.46%
First Sabrepoint Capital Management LP
0.89%
Geode Holdings Trust
0.76%
Glendon Capital Management LP
0.75%
State Street Corp.
0.57%

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FAQ

What is the current stock price of Traeger, Inc.?

As of the latest update, Traeger, Inc.'s stock is trading at $56.39 per share.

What’s happening with Traeger, Inc. stock today?

Today, Traeger, Inc. stock is down by -1.90%, possibly due to news.

What is the market sentiment around Traeger, Inc. stock?

Current sentiment around Traeger, Inc. stock is negative, based on recent news, trading volume, and analyst opinions.

Is Traeger, Inc.'s stock price growing?

Over the past month, Traeger, Inc.'s stock price has decreased by -1.90%.

How can I buy Traeger, Inc. stock?

You can buy Traeger, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol COOK

Who are the major shareholders of Traeger, Inc. stock?

Major shareholders of Traeger, Inc. include institutions such as Province of Ontario (18.02%), The Vanguard Group, Inc. (2.42%), BlackRock, Inc. (1.91%) ... , according to the latest filings.