COOK

Traeger, Inc. (COOK) has experienced several significant stock events over the past six months, including a 1-for-50 reverse stock split reported on March 18, 2026. The share price declined approximately 17% over 30 days leading up to September 11, 2026, and roughly 30% from mid-June to mid-September 2026, resulting in a 29.45% decrease over the past year as of September 10, 2026. The Q2 2026 earnings report on August 5, 2026, showed missed revenue estimates of $120.16 million but exceeded adjusted profitability, leading to a sharp selloff due to the revenue shortfall and lowered full-year guidance. Management lowered its full-year fiscal 2026 revenue guidance primarily due to softness in the MEATER accessories business and anticipated near-term channel impacts from distribution expansion. The Q1 2026 earnings report on May 11, 2026, indicated a 34.3% year-over-year revenue decrease to $94.1 million, with grill revenues down 45.4% due to difficult comparisons, advanced retail orders, and channel optimization; however, net income improved to $2.9 million from a prior year loss, partly due to legal claims and a tariff refund. The Q4 2025 earnings report on March 5, 2026, exceeded revenue expectations with $145 million, despite a 13.8% decline from the prior year, causing the stock to rise 4.1% in aftermarket trading. Additionally, removal from Russell Indexes and insider selling contributed to pressure on the stock.