Stock events for The Campbell's Co. (CPB)
The Campbell's Company's stock price has experienced significant pressure over the past six months, falling approximately 43% over the past year and trading near 52-week lows. An executive controversy in late November 2025 led to a 7.3% decline in CPB's share price. Campbell's reported Q2 fiscal 2026 results with net sales down 5%, leading to a lowered full-year fiscal 2026 guidance. Several brokerages have reduced their ratings and price targets for CPB. The company declared a regular quarterly dividend of $0.39 per share. Campbell's completed the acquisition of a 49% interest in La Regina di San Marzano di Antonio Romano S.p.A. and La Regina Atlantica, LLC.
Demand Seasonality affecting The Campbell's Co.’s stock price
While specific detailed information on the demand seasonality for all Campbell's products is not explicitly provided, the company's core product, soup, is generally associated with higher consumption during colder months. Consumers are increasingly seeking more convenient meal options, which could influence demand patterns across its product portfolio. The shift in Campbell's portfolio mix suggests a diversification that could help balance seasonal fluctuations in demand for individual product categories.
Overview of The Campbell's Co.’s business
The Campbell's Company (CPB) is a prominent American food manufacturer founded in 1869, operating within the food processing industry. It functions through two main divisions: Meals & Beverages and Snacks. Major products and brands include soups, simple meals, beverages, and snacks such as Pepperidge Farm cookies and Goldfish crackers.
CPB’s Geographic footprint
Campbell's is a North American-focused company, with the majority of its revenue generated in the U.S., and additional contributions from Canada and Latin America. The company has 1,528 subsidiaries across 8 countries, with 98.7% in the United States, 0.5% in Canada, and 0.4% in Mexico. Campbell's products are sold in over 100 countries worldwide.
CPB Corporate Image Assessment
Campbell's brand reputation was significantly impacted in the past year by an executive controversy in November 2025. The incident caused Campbell's news sentiment to become 70% negative, with negative headlines dominating search results and calls for boycotts from consumers. The company's market capitalization declined by nearly $684.7 million, and analysts lowered price targets. Campbell's responded by terminating the executive and apologizing for the comments.
Ownership
The Campbell's Company has strong institutional backing, with institutional investors owning 59% of the company. As of May 7, 2026, 616 institutional owners and shareholders hold a total of 185,668,372 shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and State Street Corp. Bennett Dorrance is the largest individual shareholder, owning 184.31 million shares, representing 61.82% of the company.
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