Coupang, Inc. Class A (CPNG)

In the past six months, Coupang's stock has experienced fluctuations, with a price of $27.76 as of November 25, 2025, a 10.12% increase from November 26, 2024. The 52-week range has been between $19.02 and $34.08. Key events include Q3 CY2025 earnings exceeding market expectations, the acquisition of Farfetch, and significant insider selling.

While specific seasonal patterns require proprietary data, general trends in South Korean e-commerce and Coupang's product categories suggest some seasonality. Food, home appliances, and household goods consistently rank as leading categories for Coupang. The company needs to react to shifts in consumer demand for seasonal campaigns and product launch planning.

Coupang, Inc. is a South Korean-founded technology and online retail company headquartered in Seattle, operating in e-commerce, digital distribution, and internet retail. Its services include 'Rocket Delivery,' 'Rocket Fresh,' 'Coupang Eats,' 'Coupang Play,' and 'Coupang Pay.' Coupang expanded into luxury fashion by acquiring Farfetch in late 2023.

Coupang's primary market is South Korea, where it is the largest e-commerce general retailer, serving nearly half the population with its 'Rocket Delivery' network covering 99% of households. It also has a growing presence in Taiwan, with operations expected to reach profitability faster than in Korea. Coupang maintains offices and operations in the United States, India, and Singapore. It previously trialed operations in Japan but withdrew due to low growth potential, and its international expansion outside South Korea has generally shown limited success.

Coupang has been recognized for its customer-centric approach and innovative logistics. However, its reputation has been impacted by controversies, including a fine and complaint from the FTC for manipulating its in-app algorithm and fabricating reviews, as well as an investigation into the use of 'dark patterns' to increase membership prices.

Coupang's ownership includes institutional, retail, and individual investors. Institutional investors hold a significant portion, with major holders including SB Investment Advisers (UK) Ltd, Baillie Gifford & Co, and Morgan Stanley. Bom Kim, the founder and CEO, is a significant individual owner and Chairman of the Board. Insiders collectively own a notable percentage of the stock.