Cricut, Inc. Class A (CRCT)

Cricut's stock price has been influenced by several events over the past six months. As of October 20, 2025, the share price was $5.12, a 22.66% decrease from October 21, 2024. In Q1 2025, revenue declined by 3% year-over-year, but net income was $23.9 million. Q2 2025 saw a 2% increase in sales, 14% growth in operating income, and a 22% rise in EPS. Insider selling by CEO Ashish Arora occurred in September and October 2025, while the company repurchased over 900,000 shares between April and June 2025. Analyst sentiment shifted, with Wall Street Zen downgrading Cricut to "hold" and Goldman Sachs Group downgrading to "sell."

Cricut's products and services exhibit demand seasonality, with paid subscriber growth typically increasing in Q1 and Q4, but remaining flat to declining in Q2 and Q3. Overall demand has been down, with a year-over-year revenue decline. Active users fell year-over-year for the first time by 0.6% in Q3 2024, and management anticipated a similar decline in Q4 2024.

Cricut, Inc. is a creative technology company offering a platform for personalized project design and creation. It operates in the Consumer Durables and Consumer Discretionary sectors, providing hardware, software, and consumables. Its products include smart cutting machines like the Cricut Maker, Explore, Joy, and Venture series, along with heat press machines, the Infusible Ink system, and various materials and accessories. The company also offers Cricut Design Space, a cloud-based design software, and Cricut Access, a subscription service.

Cricut, Inc. distributes its products and services globally, including in the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.

Cricut aims to empower creative lives by providing a platform for designing and creating handmade goods, fostering a global community of creators. There is no specific information detailing events that have negatively impacted Cricut's brand reputation in the past year. The company has launched eco-friendly packaging and is exploring the use of recycled materials in its products, which could positively contribute to its brand image.

Cricut, Inc. has significant institutional ownership, with 305 institutional owners and shareholders holding 27,706,662 shares. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and American Century Companies Inc. Petrus Trust Company, LTA owns 57.9% of the company's shares. Individual insiders own 18% of the shares, while the general public holds 13.2%.