Cricut, Inc. Class A (CRCT)

Over the past six months, Cricut, Inc.'s stock price has increased by 16.45%. More recently, the stock saw a significant price change of 38.44% over the past month, and a 5.49% change over the last three months. As of early February 2026, the stock's year-to-date price change was 4.19%. The stock has traded between $4 and $7 over the past year, with subdued volatility since spring 2023. In March 2025, the company reported a 7% fall in 2024 sales to $712 million, with revenues declining annually since 2021. Developments on the margin front have been more positive due to the composition of sales, with low-margin product sales falling and more lucrative platform revenues seeing modest growth. In November 2025, the company reported third-quarter results with year-to-date revenues of $505 million, a fractional increase year-over-year, driven by platform revenue growth offsetting declines in product revenue. The company also paid a $0.75 per share special dividend over the summer of 2025. Analyst sentiment for CRCT is generally bearish, with a consensus rating of "Strong Sell" and an average 12-month price target suggesting a potential decrease from the current price.

There is no specific detail directly addressing the demand seasonality for Cricut, Inc.'s products and services. Crafting and DIY products often experience increased demand during holiday seasons and specific times of the year when gift-giving and home decoration projects are popular.

Cricut, Inc. is a creative technology company that designs, markets, and distributes a platform for creating personalized handmade goods. It operates in the Technology sector, blending smart cutting machines with a digital ecosystem. The company employs a "razor-and-blade" business model, selling cutting machines and generating revenue from materials, accessories, and subscriptions. Cricut's products include the Cricut Maker, Explore, and Joy families, and the Cricut Venture, which work with over 300 materials. The company also offers accessories like heat presses and the Infusible Ink system, along with the Cricut Design Space software and subscription services like Cricut Access.

Cricut, Inc. distributes its products across a wide international footprint, including the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.

Cricut maintains a loyal and engaged community of millions of users, with its platform enabling them to create professional-looking handmade goods. The company's paid subscriber base has grown to over 3 million users, a 6% year-over-year increase as of Q3 2025, indicating success in converting hardware sales into recurring subscription revenue. This growth and strong user base suggest a generally positive brand reputation among crafters and DIY enthusiasts.

Cricut, Inc. has significant institutional ownership, with 302 institutional owners and shareholders holding a total of 33,544,571 shares. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., American Century Companies Inc, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, Geode Capital Management, Llc, Arrowstreet Capital, Limited Partnership, State Street Corp, IWM - iShares Russell 2000 ETF, NAESX - Vanguard Small-Cap Index Fund Investor Shares, and Jacobs Levy Equity Management, Inc.. Petrus Trust Company, LTA is also a significant institutional holder, owning 58.07% of the holding. Ashish Arora, the CEO, President & Director, holds 12.17% of the equities. Institutional investors hold 64.82% of shares outstanding, while public companies and retail investors hold 27.79%.