Cricut, Inc. Class A (CRCT)

Cricut's Q4 2025 revenue was $203.6 million, a 3% year-over-year decline, with full-year revenue at $708.8 million, a less than 1% decline; diluted EPS for Q4 was $0.04, exceeding estimates. Q3 2025 revenue was $170.4 million, up 2% year-over-year, with an EPS of $0.10, surpassing forecasts, but the stock closed down due to investor concerns. Q2 2025 revenue was $172.1 million, a 2% increase year-over-year, with an EPS of $0.11, exceeding estimates, and the stock closed up slightly. Q1 2025 revenue was $162.6 million, a 3% year-over-year decrease, but net income was up 22%, with diluted EPS at $0.11.

Cricut's sales peak in the third and fourth quarters due to events like Black Friday and Christmas, while the first and second quarters are weaker for machine sales. Paid subscriber trends may fluctuate seasonally, with growth potentially challenging until machine sales increase, leading to seasonal patterns of quarter-on-quarter paid subscriber growth in Q1 and Q4, but flat to declining growth rates in Q2 and Q3. Historically, May has the highest probability of positive returns for CRCT stock, while November has the lowest.

Cricut, Inc. is a creative technology company that designs, markets, and distributes a platform enabling users to create professional-looking handmade goods. The company operates in the audio and video equipment manufacturing industry, as well as the consumer electronics and wholesale distributors sectors. Cricut's platform integrates hardware, software, digital content, and materials, including smart cutting machines like the Cricut Joy, Explore, Maker, and Venture families, along with accessories, materials, and the cloud-based software "Cricut Design Space."

Cricut, Inc. distributes its creativity platform and products in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. International sales have shown growth, comprising 28% of Q4 2025 revenue and 24% of full-year 2025 revenue.

Cricut's brand reputation has faced challenges due to product defects like detaching metal strips and shifting rubber rollers, connectivity issues with Bluetooth, rude and unhelpful customer service, and software dependency requiring an internet connection. The sticker function is locked behind a subscription, limiting material flexibility, and custom settings cannot be universally saved.

Cricut, Inc. has significant institutional ownership, with 161 institutional owners holding 30,261,969 shares as of April 9, 2026. Major shareholders include Vanguard Group Inc., BlackRock, Inc., and American Century Companies Inc. Abdiel Capital Management LLC is the largest individual shareholder, owning 16.10 million shares, representing 7.60% of the company. Individual/insider ownership stands at 18.14%.