Creative Realities, Inc. (CREX)

Over the past six months, Creative Realities, Inc. (CREX) stock has experienced several events that have impacted its price. The company reported a Q3 2025 EPS of -$0.32, missing analysts' consensus estimates, leading to a stock fall. Creative Realities closed the acquisition of Cineplex Digital Media, a transformational acquisition expected to set the stage for strong growth. Creative Realities reported mixed Q2 earnings, beating revenue estimates but showing a significant net income change from the previous quarter. The company reported a gross profit of $4.5 million in Q1 2025, down from $5.8 million in the prior year, with gross margin at 46%. As of November 21, 2025, the share price was $2.81, representing a decline of 23.22% over the past year.

Demand seasonality for Creative Realities is influenced by project-based deployments and specific industries. Deployment timing can impact quarterly results. There appears to be a seasonality related to sports seasons. The market for retail media networks is described as being very much in the early game. The company anticipates increased revenue as the year progresses, particularly in the second half of the year.

Creative Realities, Inc. (CREX) is a technology company specializing in digital marketing technology and solutions, operating in the Software - Application industry. The company provides digital signage and media solutions to enhance communications in various out-of-home environments. Its offerings include digital signage and media solutions, digital merchandising and omni-channel customer engagement systems, interactive digital shopping assistants, and other interactive marketing technologies. Additionally, the company provides hardware system design and installation, content development and management, post-deployment support, media management and distribution software platforms, and customized software service layers.

Creative Realities, Inc. provides its digital marketing technology and solutions in the United States and internationally. Headquartered in Louisville, Kentucky, the company announced a strategic expansion into Mexico and Latin America in July 2024 to strengthen its North American presence. The company also has active installations in more than 10 countries.

Creative Realities' brand reputation is influenced by its strategic acquisitions, product developments, and financial performance. The acquisition of Cineplex Digital Media could positively impact the company's reputation. The introduction of the AdLogic CPM+ platform is expected to enhance targeted advertising and drive SaaS revenue. Mixed financial results, such as missing earnings and revenue estimates in Q3 2025, could put some pressure on its reputation among investors. The company is seen as a transformative force in digital communication and interactive technology.

Creative Realities, Inc. has 50 institutional owners and shareholders holding a total of 1,755,956 shares, representing approximately 41.32% of the stock. Major institutional owners include Cerity Partners LLC, Vanguard Group Inc., and Perritt Capital Management Inc. Insider ownership is substantial, at roughly 27.44% of the shares outstanding, suggesting alignment between management and shareholder interests. Key individual insiders include Richard C Mills (Chief Executive Officer), Donald A Harris, Stephen Nesbit, Dennis Mcgill, David Ryan Mudd (Interim CFO), and David Arthur Bell.