Creative Realities, Inc. (CREX)

Several events impacted Creative Realities, Inc.'s stock price in the past six months. The company reported Q3 2025 revenue decrease, leading to a stock decline. Creative Realities closed the acquisition of Cineplex Digital Media. The company reported Q2 2025 revenue increase, which positively impacted the stock. There were leadership appointments. The company announced changes to its board of directors. Creative Realities Inc. filed for an offering of shares by selling stockholders. Ten percent owners sold shares. Creative Realities denied patent infringement allegations.

Demand for Creative Realities' products and services exhibits some seasonality, influenced by hardware purchasing cycles and industry trends. A shift in revenue mix towards more hardware purchases was observed in Q2 2025 due to tariff uncertainties. The demand for improved drive-thru performance in the QSR vertical is accelerating. The off-season for major sports leagues can impact short-term installation opportunities.

Creative Realities, Inc. (CREX) specializes in digital marketing technology and solutions, primarily in the digital signage sector, offering a suite of products and services to enhance communications in out-of-home environments. Their offerings include hardware system design/engineering, content development, and media sales, with key platforms like ReflectView and Reflect AdLogic. Creative Realities serves diverse sectors such as automotive, retail, and foodservice.

Creative Realities, Inc. provides its digital marketing technology and solutions in the United States and internationally and is headquartered in Louisville, Kentucky. The acquisition of Cineplex Digital Media (CDM) in October 2025 significantly expanded its presence in the Canadian market, where approximately 84% of CDM's sales were in Canada in 2024. Creative Realities has also deployed digital display solutions in Mexico.

Creative Realities has received positive recognition for its work, including being named a finalist for the Digital Signage Experience Awards 2025 and winning a 2025 DIZZIE Award. Creative Realities, Inc. was recognized as a Top Workplace in Greater Louisville. The denial of patent infringement allegations in September 2025 could have potentially affected its reputation.

Creative Realities, Inc. has a concentrated ownership structure with significant stakes held by insiders and institutional investors. Insiders control over a quarter of the company. Major individual/insider owners include Business Services Holdings LLC and Craig M. Cogut. The company has 46 institutional owners and shareholders. Major institutional owners include Cerity Partners LLC and Vanguard Group Inc. As of late 2025, institutional investors held 13.81% of the company's shares.