Carter's Incorporated (CRI)

Carter's stock has been influenced by several key events over the past six months. In October 2025, Q3 earnings showed adjusted EPS beating forecasts but revenue missing expectations, leading to a stock decline due to higher product costs and tariffs. Strategic shifts included store closures, the launch of Otter Avenue, and a refocus on Amazon. In November 2025, a new credit facility and quarterly dividend were announced. Preliminary Q4 fiscal 2025 sales showed a high single-digit increase. Analyst ratings varied, with downgrades from some firms and upgrades from others. The stock price as of January 30, 2026, was $34.61, a 35.81% decline over the year.

Demand for Carter's products exhibits seasonality, particularly with seasonal product offerings, which represent about two-thirds of the company's annual wholesale forecast. Replenishment sales, including essential core baby apparel products, are less seasonal and are purchased frequently.

Carter's, Inc. is the largest North American apparel company exclusively focused on babies and young children. It designs, sources, and markets children's wear and related products, with brands including Carter's, OshKosh B'gosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, and Otter Avenue.

Carter's has a global presence with over 1,000 company-owned stores and e-commerce websites in the United States, Canada, and Mexico. Its products are sold through wholesale relationships with approximately 40 retailers in over 90 countries and via nearly 100 online platforms.

Carter's and OshKosh B'gosh are recognized as iconic and trusted brands. In June 2025, Carter's released its fifth annual impact report, highlighting progress in corporate responsibility, including chemical safety, the KIDCYCLE™ program relaunch, and recycled packaging. The company invested nearly $35 million in programs supporting families and children since 2021. No significant negative events impacted the brand reputation.

Carter's, Inc. has a substantial institutional ownership base. Major institutional shareholders include RWWM, Inc., BlackRock, Inc., Vanguard Group Inc, Morgan Stanley, Charles Schwab Investment Management Inc, State Street Corp, Dimensional Fund Advisors Lp, American Century Companies Inc, Allianz Asset Management Gmbh, and D. E. Shaw & Co., Inc.