Carter's Incorporated (CRI)

In the past six months, Carter's, Inc. stock has experienced a decline, with the price at $33.20 per share as of January 2, 2026, a 38.94% decrease over the year. Key events include Q2 2025 earnings beating revenue expectations but missing EPS estimates, and Q3 2025 missing revenue expectations. The company announced strategic shifts, including store closures and a new brand launch. Preliminary Q4 2025 guidance showed increased net sales, driven by e-commerce and international growth. Tariff uncertainty and a CEO transition have also impacted the stock. Carter's returned $47 million to shareholders through dividends in the first three quarters of fiscal 2025.

Demand for Carter's, Inc. products is seasonal, influenced by wholesale customer ordering patterns and seasonal product offerings. Earlier and higher demand for seasonal products has been observed as wholesale customers prepare for warmer weather. The fourth quarter, encompassing the holiday season, is typically a robust period, with preliminary Q4 2025 guidance indicating strong revenue growth.

Carter's, Inc. is the largest branded marketer of apparel exclusively for babies and young children in North America. It designs, sources, and markets childrenswear and related products under brands like Carter's, OshKosh B'gosh, and Skip Hop, offering a wide range of products from clothing to baby gear. The company operates through retail stores, e-commerce, and wholesale channels.

Carter's, Inc. has a significant geographic footprint primarily across North America, operating over 1,000 company-operated stores in the United States, Canada, and Mexico. Its brands are also sold internationally through various retailers, with international sales showing mid-single-digit growth, particularly in Mexico and Brazil.

Carter's, Inc. has focused on reinforcing its brand reputation through CSR initiatives and product quality, releasing its fifth annual "Raise the Future Impact Report" in June 2025. 99% of Carter's apparel products meet the OEKO-TEX® STANDARD 100, and the company achieved its goal to extend traceability of cotton to fabric mills by 2025. The KIDCYCLE™ clothing takeback program was relaunched in 2025, and over 60% of product packaging is made from recycled content. Carter's was named an EPA Green Power Partner for the second consecutive year and has invested nearly $35 million through corporate philanthropy programs since 2021.

Institutional investors hold approximately 96.51% of Carter's, Inc. shares as of November 2025. Major institutional shareholders include RWWM, Inc., BlackRock, Inc., and The Vanguard Group, Inc. Other notable owners include Charles Schwab Investment Management, Inc., Dimensional Fund Advisors, L.P., American Century Investment Management, Inc., State Street Global Advisors, Inc., D. E. Shaw & Co., L.P., and PIMCO (US). Top mutual fund holders include iShares Core S&P Small-Cap ETF, Avantis US Small Cap Value ETF, and Vanguard Total Stock Market Index Fund.