Stock events for Salesforce, Inc. (CRM)
Over the past six months, Salesforce's stock has experienced fluctuations, with a share price of $240.36 as of October 3, 2025, representing a decline of 16.47% from the previous year. The stock was down 2.96% over the last six months, 6.27% in the past 30 days, and 14.43% over the past 12 months. A significant event was the Q2 FY26 earnings report, where Salesforce reported stronger-than-expected earnings and revenue, but soft guidance for Q3 FY26 initially caused the stock to slide before rebounding. Salesforce also announced a quarterly dividend. Insider trading activity has been noted.
Demand Seasonality affecting Salesforce, Inc.’s stock price
Demand for Salesforce's products and services can exhibit seasonality, with businesses facing "peak season challenges." Salesforce offers scalable support packages and consulting services to manage these shifts, particularly in industries like retail, travel and hospitality, agriculture, and education. Salesforce's solutions, like Sales Cloud and Service Cloud, are designed to address these varying demands. The company also experiences "Salesforce Seasons," marked by new technology releases and product updates.
Overview of Salesforce, Inc.’s business
Salesforce, Inc. is a cloud-based software company specializing in customer relationship management (CRM) technology and enterprise cloud computing solutions. Its major products and services, delivered as "Clouds," include Sales Cloud for sales cycle acceleration, Service Cloud for customer support, Marketing Cloud for B2B marketing, Commerce Cloud for e-commerce services, Data Cloud for unified customer data, Einstein AI for artificial intelligence capabilities, Tableau for data visualization, MuleSoft for system integration, Slack for communication and collaboration, Net Zero Cloud for sustainability efforts, Salesforce Platform for application building, and Industry Clouds for specialized CRM solutions.
CRM’s Geographic footprint
Salesforce has a significant global presence with headquarters in San Francisco and regional offices in major cities like New York, London, Tokyo, and Sydney. It serves clients across North America, EMEA, and APAC regions. In fiscal year 2025, the Americas region contributed the most revenue at 66.35% ($25.14 billion), followed by Europe at 23.46% ($8.89 billion), and Asia Pacific at 10.19% ($3.86 billion).
CRM Corporate Image Assessment
Salesforce has maintained a strong brand reputation, being ranked as the #1 CRM provider by IDC for the 11th consecutive year in 2024, holding a 21.7% market share in 2023. Its focus on integrating AI, data, and trust through the Einstein 1 Platform has contributed to its industry leadership. The company's commitment to sustainability, achieving net zero residual emissions and 100% renewable energy, also enhances its brand image. Recent news reports mentioned hackers claiming to have stolen data from Salesforce customer databases, and the company announced layoffs, which can impact public perception.
Ownership
Salesforce, Inc. has significant institutional ownership, with approximately 65.90% to 82.7% of the company's stock held by institutional investors such as Vanguard Group Inc, BlackRock, Inc., and State Street Corp. Individual investors hold approximately 2.52% to 31.25% of the stock, and insiders own about 2.85%.
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