Salesforce, Inc. (CRM)

Over the past six months, Salesforce's stock has experienced some fluctuations. As of January 12, 2026, the share price was $259.40, representing a decline of 18.70% from January 13, 2025. Key events impacting the stock price include the Q3 Fiscal Year 2026 Earnings Report, the AI-Powered Slackbot Launch, competitive worries and an analyst downgrade, and a dividend announcement of $0.416 per share.

Demand for Salesforce's products and services can exhibit some seasonality, often tied to business cycles and the company's own release schedule. The company experiences periods, sometimes referred to as "Salesforce Season," when it releases new technologies and updates. Some industries it serves experience significant seasonal fluctuations in their own operations. Despite potential seasonal variations in customer activity, Salesforce has historically demonstrated consistent performance.

Salesforce, Inc. is a cloud-based software company that pioneered the SaaS model. It operates within the technology sector, dominating the enterprise software and cloud computing industry, with a focus on CRM. Salesforce provides a suite of cloud-based applications organized around its Customer 360 platform, connecting customer data across systems, applications, and devices. Its major products and services include Sales Cloud for sales automation, Service Cloud for customer service, Marketing Cloud for digital marketing, Commerce Cloud for e-commerce, Platform for application development, Analytics for data visualization, Integration through MuleSoft, Slack for collaboration, Industry Clouds for specialized sectors, and Salesforce Einstein for artificial intelligence.

Salesforce has a significant worldwide presence with over 90 global offices across the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company has been expanding its global footprint, including opening new offices in locations like Dubai Internet City to enhance local support and foster partnerships in the Middle Eastern, African, and Asian markets.

Salesforce has maintained a strong brand reputation, being recognized as a leader in the CRM market. It was ranked the #1 CRM provider for the 11th consecutive year in 2023, holding a market share of 21.7%. The company has been actively enhancing its product offerings with artificial intelligence, including the launch of Einstein GPT and the AI-enhanced Slackbot. Salesforce has also been active in sustainability, launching a "Nature Positive Strategy" in April 2023 to measure, manage, and reduce its environmental impact across its value chain by 2025.

Salesforce has a diverse ownership structure, predominantly held by institutional investors. Institutions hold a significant majority, ranging from approximately 45.32% to over 80% of the company's stock. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Insiders, including founder and CEO Marc Benioff, hold a meaningful stake. Marc Benioff is the largest individual shareholder. Retail investors hold a smaller but still significant portion of the company.