Crocs, Inc. (CROX)

Over the past six months, Crocs, Inc. stock has experienced fluctuations. As of March 27, 2026, the share price was $79.54, representing a decline of 25.10% over the past year. Crocs gained 5.88% in the last four weeks, but its price fell by 25.11% over the last 12 months. On February 12, 2026, Crocs reported its fourth-quarter and full-year 2025 results, leading to a +19.0% gain in CROX shares the following day, closing at $98.46 due to strong international demand. However, North America sales for the Crocs brand and sales for the HeyDude brand continued to fall in that quarter. Around October 30, 2025, Crocs shares lost ground after the company's third-quarter results showed sales of its namesake footwear dropped for the first time in five years, attributed to increased competition and fewer discounts.

Demand for Crocs, Inc. products exhibits seasonality, though some styles maintain consistent year-round popularity. Crocs sandals experience substantial growth and peak in the summer months, while Crocs water shoes also show considerable interest during warmer months. Crocs clogs maintain a more consistent demand throughout the year, and Crocs slippers show a notable increase in search interest towards the end of the year, peaking in November and December.

Crocs, Inc. designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children. The company's products include clogs, sandals, loafers, platforms, boots, slides, slippers, sneakers, flip-flops, totes, backpacks, belt bags, socks, and Jibbitz™ charms. Crocs sells its products through wholesalers, company-operated retail stores, e-commerce sites, and third-party marketplaces, featuring both the Crocs brand and the HEYDUDE brand.

Crocs, Inc. operates globally, selling its products in over 85 to 90 countries. The company's global functions include centralized product design and innovation, global marketing and brand strategy, and supply chain management, primarily utilizing third-party manufacturers in Asia and other regions. Crocs has regional headquarters in Broomfield and Westwood (the Americas), Singapore (Asia), and Hoofddorp, Netherlands (Europe). Its six core markets for the Crocs brand are the U.S., Western Europe, China, India, Japan, and South Korea. In 2022, Crocs operated 373 company-owned stores, with 173 in North America, 153 in Asia-Pacific, and 47 in Europe and other regions.

In the past year, Crocs has maintained a strong brand reputation, particularly among younger consumers, reporting record annual revenue of $4.1 billion for 2024. This is due to its popularity with Gen Z, savvy marketing, a focus on comfort, customization, and collaborations with pop culture figures and brands. Crocs has successfully blended its comfortable, casual history with strategic partnerships, creating buzz through limited-edition releases and using social media to position itself as quirky and self-aware. Crocs has also been recognized on various Forbes lists in 2025 and 2026, including "Best Brands For Social Impact," "America's Best Midsize Employers," and "World's Best Employers".

Crocs, Inc. has 465 institutional owners and shareholders holding a total of 47,710,457 shares, representing 97.46% of Crocs stock. Crocs insiders own 29.30%. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and Fmr Llc. George B. Boedecker Jr., one of the founders, is the largest individual Crocs shareholder, owning 3,421,183 shares, representing 6.81% of the company.