Stock events for Sprinklr, Inc. (CXM)
Sprinklr's stock has been impacted by several events in the past six months. The company announced better-than-expected Q3 and Q1 Fiscal Year 2026 earnings. There was insider selling by Director Neeraj Agrawal and CEO Rory P. Read. Sprinklr has a consensus rating of "Reduce" from analysts, with an average twelve-month target price of approximately $9.89. The Board of Directors authorized a new $150 million stock buyback program. The stock has experienced volatility and a decline of 7.63% over the past year.
Demand Seasonality affecting Sprinklr, Inc.’s stock price
Sprinklr primarily generates revenue through subscription services, resulting in a recurring and less seasonal revenue stream. While free cash flow margin can experience temporary swings due to seasonal investment needs, this relates to internal operations rather than external customer demand. The company's focus on large enterprises and its subscription-based model contribute to a relatively stable revenue outlook, although recent performance indicates a slowdown in demand growth.
Overview of Sprinklr, Inc.’s business
Sprinklr is a software company providing a unified, AI-native customer experience management (Unified-CXM) platform. It offers a SaaS platform with four main product suites: Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing. The company uses a "land-and-expand" strategy, targeting large enterprise clients and cross-selling additional suites. Sprinklr serves over 1,700 enterprise customers globally, with approximately 90% of its revenue from subscription services.
CXM’s Geographic footprint
Sprinklr has a significant global presence, serving customers in over 80 countries and supporting over 150 languages. Its headquarters are in New York City, with offices in the United States (Austin, Portland, San Francisco, Washington), Australia (Melbourne, Sydney), Brazil (Sao Paulo), China (Shanghai), Canada, India, Japan, the UK, the UAE, Switzerland, and France.
CXM Corporate Image Assessment
Sprinklr has maintained a positive brand reputation, marked by industry recognition and continuous innovation in its AI-native platform. The company won the ADWEEK Tech Stack Award for Best Social Media Marketing Platform in December 2025. Sprinklr was named a Leader in The Forrester Wave™: Social Suites, Q4 2024, and a Strong Performer in The Forrester Wave™: CCaaS Platforms, Q2 2025. The company continues to enhance its offerings with advanced AI capabilities, including Sprinklr Copilot, Sprinklr AI Agents, and Sprinklr Digital Twin.
Ownership
Sprinklr's ownership includes institutional investors, private equity firms, and individual insider holdings. Institutional investors hold a substantial portion, around 40.19% as of November 2025, with major shareholders including Vanguard Group Inc. and BlackRock, Inc. Private equity firms possess a significant 38% stake, with Hellman & Friedman LLC being the largest shareholder. Insiders, including founder Ragy Thomas, maintain a considerable holding, with Ragy Thomas being the second-largest shareholder.
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