Dayforce, Inc. (DAY)

Dayforce's stock has experienced volatility in the past six months. As of June 26, 2025, the stock price was around $55, reflecting a slight decrease of 0.05%. Over the last six months, the stock price has dropped by 24.03%. Key events impacting the stock price include the Q1 2025 earnings report, where Dayforce reported earnings that surpassed analyst expectations, and the announcement of a 5% workforce reduction for cost savings. Analyst downgrades from Wells Fargo and Deutsche Bank also impacted the stock price. The rebranding from Ceridian HCM Holding Inc. to Dayforce Inc. in February 2024 and the strong financial results for Q4 2024 also influenced stock performance.

Dayforce's workforce management solutions incorporate features that account for demand seasonality. The Dayforce Scheduling tool uses predictive forecasts to project labor needed to meet demand, utilizing historical data, recent trends, and seasonal predictions. The company also works with sales teams to funnel field information, such as seasonality and industry trends, into demand forecasting analytics for its industrial lubricants sector. Dayforce expects employment levels to reflect a normalized seasonal cadence.

Dayforce, Inc. is a global technology company specializing in human capital management (HCM) software and services. The company operates within the Technology Services sector, specifically in the Packaged Software and Software – Application industries. Dayforce provides a comprehensive suite of cloud-based HCM functionalities that cover the entire employee lifecycle, from recruitment to retirement. Its major products include the Dayforce Platform, a cloud HCM platform, Powerpay, a cloud HR and payroll solution for the Canadian small business market, and Bureau Solutions, payroll and payroll-related services using legacy technology. Dayforce serves various sectors, including retail and hospitality, healthcare, and financial services.

Dayforce has an operational presence in Canada, the US, Australia, and other countries. The company primarily services customers in the US with its flagship Dayforce platform, but also serves clients in select European countries, Australia, and New Zealand. Dayforce's solutions are in use in over 50 countries, and the company aims to expand its global footprint by localizing its platform to provide native payroll functionality in additional countries. Notable customer wins in 2024 included a global e-commerce company, a UK car seller, a US regional airline, a global agribusiness and food company, a family of independent hospitality brands in the UK, and a multi-national entertainment company, all utilizing various Dayforce solutions across different geographies.

Dayforce has maintained a strong brand reputation, evidenced by industry recognitions and positive customer engagements. The company was named a leader in the 2024 Gartner Magic Quadrant for Cloud HCM Suites for 1,000+ employee enterprises for the fifth consecutive year and ranked #1 in two North American Compliance Suite Use Cases in the 2024 Gartner Critical Capabilities for Cloud HCM Suites for 1000+ Employee Enterprises report. Product innovation, including AI developments and the launch of Dayforce Talent Marketplace, has contributed positively. Dayforce Discover generated excitement with customers, and the company announced several significant customer wins. The announcement of a 5% workforce reduction in May 2025 could have a mixed impact on reputation. The company acknowledges that its brand, reputation, and financial performance could be adversely affected by its failure to comply with applicable privacy, data protection, information security, and financial services laws, regulations, and standards.

Dayforce, Inc. has a significant institutional ownership, with 945 institutional owners and shareholders holding a total of 223,940,215 shares. Institutions hold approximately 98.3% of the company's shares, while individual insiders hold about 1.67%. Major institutional owners include Capital Research and Management Company, T. Rowe Price Group, Inc., The Vanguard Group, Inc., EdgePoint Investment Group Inc., BlackRock, Inc., Capital International Investors, Capital World Investors, American Funds Fundamental Investors, Select Equity Group, L.P., Janus Henderson Group plc, and State Street Global Advisors, Inc.