Digital Brands Group, Inc. (DBGI)

Over the past six months, Digital Brands Group's stock price has experienced a significant decline, falling between -48.31% and -48.94%. The stock has also hit 52-week lows, reaching $0.63 in September 2024 and $0.17 in October 2024. In September 2025, Digital Brands Group amended its PIPE financing to include an additional $1.5 million. In October 2025, the company announced a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, including an exclusive three-year private label manufacturing agreement with Yea Alabama. In November 2025, Digital Brands Group reported its Third Quarter 2025 financial results, which showed revenue and gross margin contraction, announced partnerships to expand its suite of e-commerce tools through SECUR3D, and reported news of a high-margin licensing agreement with TJ Maxx and a second AVO College Influencer Tour event. The company has been facing delisting from The Nasdaq Stock Market due to non-compliance with minimum bid price requirements.

While specific comprehensive data on demand seasonality across all of Digital Brands Group's current products and services is not readily available for the most recent period, historical information from 2021 indicated that its DSTLD and Bailey 44 brands experienced a considerable increase in demand and wholesale booking orders ahead of the Fall season. This suggests that, like many apparel companies, Digital Brands Group may experience seasonal fluctuations in demand tied to fashion cycles and seasonal purchasing trends.

Digital Brands Group, Inc. (DBGI) is an apparel retail holding company based in Austin, Texas, that operates a portfolio of digital-first, direct-to-consumer, and wholesale brands. The company focuses on acquiring, operating, and scaling digitally native consumer brands, leveraging expertise in e-commerce, digital marketing, and data analytics. The company operates within the Consumer Cyclical sector, specifically in the Apparel Retail and Clothing/Shoe/Accessory Stores industries, offering a variety of apparel products through both direct-to-consumer and wholesale distribution channels. Its portfolio includes Bailey 44, DSTLD, Stateside, Sundry, Harper & Jones, and AVO Studios. The company's product range includes women's and men's clothing and accessories.

Digital Brands Group, Inc. is headquartered in Austin, Texas, and has a presence in Los Angeles, California. The company primarily serves the North American market and is actively exploring strategic opportunities in Europe and Asia. Its digital-first approach allows its portfolio brands to reach consumers directly via owned websites and third-party marketplaces.

Digital Brands Group has a news sentiment score of 1.07, with increased news coverage in the past week compared to its average. However, the company's brand reputation has been significantly impacted by its severe stock performance, including multiple 52-week lows and a substantial decline in stock value. The ongoing challenge of facing delisting from Nasdaq and a decline in net revenue and negative operating income contribute to concerns about the company's financial health and reputation.

Digital Brands Group, Inc. has a relatively low institutional ownership, with only 1.56% of its stock held by institutions. As of November 2025, there are 7 institutional owners and shareholders holding a total of 83,916 shares. Major institutional owners include Goldstone Financial Group, LLC, Cantor Fitzgerald, L.P., Morgan Stanley, Larson Financial Group LLC, UBS Group AG, Steward Partners Investment Advisory, Llc, Bank Of America Corp /de/, Armistice Capital LLC, Alterna Wealth Management Inc., Vanguard Group Inc., and Norwest Venture Partners. Individual investors with reported holdings include John Davis, Mark Lynn, Reid Yeoman, and Trevor Pettennude. Only 0.01% of the company's stock is held by insiders.