Digital Brands Group, Inc. (DBGI)

Digital Brands Group's stock price has experienced significant fluctuations over the past six months. The share price declined by 34.20% from August 20, 2025, to January 30, 2026. The company reported its Q3 2025 financial results on November 14, 2025, showing a decrease in net revenues and gross profit margins, while the net loss remained at $3.5 million. The company noted higher wholesale bookings for Spring 2026 compared to Spring 2025, attributed to a change in head designer. A significant positive event has been the substantial month-over-month revenue growth in its AVO collegiate brand. The company partnered with Herschel Supply Co. for AI-powered brand protection, partnered with Aha, an AI-powered influencer marketing platform, had its first AVO Activation at the University of Mississippi, was added to the S&P Total Market Index (TMI), and announced the advancement of its suite of AI-powered tools for global brand protection and growth. As of February 6, 2026, the closing stock price was $6.56.

Demand for Digital Brands Group's products and services exhibits seasonality, influenced by fashion cycles and the academic calendar. The company has observed higher wholesale bookings for its Spring 2026 collections compared to Spring 2025. The growth of the AVO collegiate brand is tied to the Name, Image, and Likeness (NIL) market, suggesting demand linked to the academic year and collegiate sports events. The company's overall demand is likely subject to typical retail seasonality, including holiday shopping and back-to-school periods.

Digital Brands Group, Inc. is an apparel retail company based in Austin, Texas, managing a portfolio of digitally-native lifestyle and fashion brands. The company integrates traditional apparel manufacturing with advanced technology solutions, including AI-powered intellectual property protection, automated marketing tools, and data analytics, to optimize customer acquisition and foster brand growth. The company operates within the Consumer Cyclical sector and the Apparel Retail industry, using both direct-to-consumer and wholesale distribution channels. Its brand portfolio includes DSTLD, Bailey 44, Stateside, and Sundry, and it has expanded into licensing agreements and the collegiate apparel market with AVO Collegiate.

Headquartered in Austin, Texas, Digital Brands Group's operations include manufacturing in Los Angeles, California, for some of its brands like Stateside. The company distributes its products directly to consumers through its websites and showrooms, and through wholesale channels via specialty stores and select department stores. The focus appears to be primarily within the United States, particularly with its growing AVO collegiate brand.

Digital Brands Group has focused on enhancing its brand reputation through technological advancements and strategic partnerships. The company is actively leveraging AI for intellectual property protection and data security to ensure authenticity and improve the consumer experience. The company partnered with Secur3D.ai to expand its e-commerce tools and utilize AI for brand protection. The partnerships with Herschel Supply Co. and Aha further highlight this strategic direction. Digital Brands Group is transitioning to a tech-enabled, direct-to-consumer model, with its AVO collegiate apparel brand identified as a key growth driver.

Digital Brands Group, Inc. has 8 institutional owners and shareholders who collectively hold 209,233 shares, representing 1.56% of the company's stock. Major institutional shareholders include Vanguard Group Inc, Goldstone Financial Group, LLC, Cantor Fitzgerald, L. P., Morgan Stanley, Larson Financial Group LLC, UBS Group AG, Steward Partners Investment Advisory, Llc, and Bank Of America Corp /de/. Institutional investors have purchased a total of 96,389 shares in the last 24 months.