Deere & Company (DE)

Deere & Co. stock has shown strength with gains over the past week, month, and three months, and a 1-year total shareholder return of 23.82% as of January 9, 2026. The company experienced a decrease in net sales and equipment revenues in the second quarter of fiscal year 2025 due to planned underproduction and inventory adjustments. Deere & Co. lowered its fiscal 2024 earnings outlook due to slowing equipment sales, higher production costs, and weaker demand, but concluded the year with stronger-than-expected performance due to strategic production cuts and robust demand.

Demand for Deere & Co. products and services exhibits seasonality, particularly for agricultural and landscaping equipment. Consumer interest in products like "John Deere lawn mowers" typically peaks in May, aligning with planting and growing seasons. The company often runs promotional events, such as "Deere Season," which offer discounts and financing options on select equipment, usually through early June. Opportunities for deals on equipment may also arise in the fall and winter, or around the company's fiscal year-end.

Deere & Co., known as John Deere, is a global American corporation focused on manufacturing equipment and solutions for agriculture, construction, and forestry. The company produces intelligent, connected machines and applications to enhance productivity, offering a wide range of products including tractors, harvesters, sprayers, and construction equipment. Deere also manufactures diesel engines and drivetrains, and provides financial services. Notable brands include Hagie, Mazzotti, and King Agro.

Deere & Co. is headquartered in Moline, Illinois, USA, and has a significant international presence, operating in over 30 countries. It has a global network of offices, manufacturing plants, parts distribution centers, and technical centers across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa.

John Deere maintains a strong brand reputation, consistently recognized as a top 100 global brand by Interbrand, ranking 88th with an estimated brand value of approximately $5.4 billion. For seven consecutive years, including 2026, John Deere has been named America's Most Trusted® Lawn Mower & Tractor Brand by Lifestory Research. The company has faced scrutiny regarding "right to repair" policies, allegations of monopolistic behavior, layoffs, discussions about relocating production to Mexico, and changes in diversity and inclusion policies, but customer loyalty has remained strong.

Deere & Co. has substantial institutional ownership, with 3394 institutional owners holding a total of 227,784,612 shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., JPMorgan Chase & Co., State Street Corp, Price T Rowe Associates Inc /md/, Fmr Llc, Capital World Investors, and Geode Capital Management, Llc. Cascade Investment LLC, associated with Bill Gates' family office, holds 29,259,573 shares, representing 10.82% of the company.