Stock events for Deere & Co. (DE)
Over the past six months, Deere & Co.'s stock price has increased by 7.68% (as of October 3, 2025), and 13.45% over the last year. Recent earnings reports highlighted a challenging market environment, with a 9% decline in worldwide net sales and revenues in Q3 2025. This was attributed to lower shipment volumes, unfavorable price realization, and higher production costs. The company has faced pressures from high interest rates, elevated used equipment inventory levels, and trade uncertainty, leading to lowered profit forecasts for fiscal year 2025. Despite these headwinds, Deere noted strong operating margins and improved inventory management. The Financial Services segment reported an increase in net income. An ex-dividend date was noted on September 30, 2025. Analysts have adjusted price targets and ratings for the stock, with a consensus rating of "Moderate Buy" and an average target price of $518.18.
Demand Seasonality affecting Deere & Co.’s stock price
Demand for Deere & Co.'s products exhibits seasonality, particularly for agricultural equipment, with search interest for "John Deere tractors" peaking in the spring. The company manages its inventory to match retail demand and accounts for seasonal changes. Broader economic factors such as declining farm incomes, high interest rates, and trade uncertainty have led to a softening of demand across segments. Deere has responded by adjusting production schedules and exploring new revenue streams, such as a "Solutions-as-a-Service" approach.
Overview of Deere & Co.’s business
Deere & Co. is a global leader in manufacturing agricultural, construction, and forestry equipment, and provides related financial services. The company produces a wide array of machinery, including tractors, harvesters, soil preparation equipment, and crop care equipment. In construction and forestry, Deere manufactures loaders, excavators, motor graders, and forestry equipment. The company also offers lawn care equipment, diesel engines, and drivetrains. Through John Deere Financial, it provides financing, leasing, and insurance services. Deere is focused on precision agriculture and leveraging robotics and advanced technology.
DE’s Geographic footprint
Deere & Co. has a significant global presence, with activities in over 30 countries across North America, Latin America, Europe, East Asia, South Asia, Oceania, the Middle East, and Africa. It has manufacturing facilities and technology centers in the U.S., Canada, Mexico, Germany, India, Brazil, Russia, and China. Key U.S. locations include its World Headquarters in Moline, Illinois, and manufacturing factories in central and southeastern states. In 2021, Deere expanded its U.S. footprint with a new Chicago office.
DE Corporate Image Assessment
Deere & Co. maintains a strong brand reputation, ranking third in the 2023 Axios Harris Poll 100 reputation rankings. The company was recognized for its products and services and company culture. In 2024 and 2025, John Deere was named one of the 50 most community-minded companies in the U.S. by Points of Light. Declining sales and profit forecasts have been attributed to broader economic factors rather than negative impacts on its brand reputation. Deere's investment in precision technology and sustainable solutions contributes positively to its brand image.
Ownership
Institutional investors hold a significant portion of Deere & Co.'s shares, ranging from approximately 63% to 80%. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., JPMorgan Chase & Co, State Street Corp, Fmr Llc, Price T Rowe Associates Inc /md/, Capital World Investors, and Geode Capital Management, Llc. Retail investors and insiders collectively own the remaining shares, with insiders holding less than 1%.
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