Deckers Outdoor Corporation (DECK)

The past six months have seen significant volatility and a notable decline in Deckers Outdoor Corp.'s stock price. As of October 3, 2025, DECK's stock was down 16.67% over the past 30 days and 34.27% over the past 12 months. Key events impacting the stock include a 20.5% drop after the Q3 FY25 earnings presentation due to investor concerns about lower Q4 revenues and a lack of clear FY26 guidance. The stock continued to decline due to worries about tariffs, as a significant portion of Deckers' manufacturing is in Southeast Asia, particularly Vietnam. DECK's stock fell 22% after the company reported weak forward guidance and raised concerns about tariffs, despite beating Q4 FY25 earnings and revenue expectations. The stock experienced a decline for 10 consecutive days in September 2025, resulting in a total drop of 14.59% by September 30, 2025.

Deckers Outdoor Corp. has historically experienced some demand seasonality, particularly with its UGG brand, which is known for sheepskin boots and is a fashion luxury item often associated with colder weather. However, the company is actively working to mitigate the impact of seasonality by expanding its product offerings and developing more year-round styles. The significant growth of the HOKA brand has contributed to a more even distribution of net sales throughout the year. Strong seasonal demand for UGG products around the colder months was evident in Q3 FY25, where robust December sales aided performance, but also led to limited availability of key styles and a potential adverse comparison impact on UGG's Q4 gross margin.

Deckers Outdoor Corp. designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle and high-performance activities. The company operates within the Consumer Discretionary sector and the Footwear & Accessories industry. Its major brands include UGG, HOKA, Teva, Koolaburra, AHNU footwear, and UGGplush. UGG and HOKA are the primary revenue drivers, accounting for 51% and 45% of total sales in fiscal year 2025, respectively.

Deckers Outdoor Corp. has a significant global presence across the Americas, Europe, and Asia-Pacific. The company operates retail stores in numerous countries, including Austria, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, the Netherlands, Switzerland, the UK, the US, and Vietnam. North America is Deckers' largest market, generating approximately 65% of its revenue, with the United States alone accounting for 64% of fiscal 2025 sales. Manufacturing of Deckers' products primarily takes place in China and Vietnam.

Deckers Brands has focused on maintaining strong brand health, with its key brands UGG and HOKA continuing to achieve high full-price sales despite a competitive and promotional global market. HOKA has been recognized as one of the fastest-growing running shoe brands, emphasizing comfort and performance, while UGG is known for its casual luxury appeal, blending style with functionality. Deckers actively enhances brand identity and demand through strategic storytelling and collaborations with influencers. Macroeconomic uncertainties, tariff concerns, and subsequent stock price declines could indirectly influence public and investor perception of the company's stability and future outlook.

Institutional investors hold a substantial majority of Deckers Outdoor Corp.'s shares, owning between 96% and 98.17% of the company. Retail investors and insiders collectively own approximately 2.06% to 4% of the shares. Major institutional owners include Fmr Llc (Fidelity Investments), Vanguard Group Inc, BlackRock, Inc., State Street Corp, Geode Capital Management, Llc, Invesco Ltd., Morgan Stanley, Norges Bank, T. Rowe Price Group, Inc., and Federated Hermes Inc. Fmr LLC is noted as the largest individual institutional shareholder, holding 15.11% of the company's shares.